Arana, Ane Miren
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Arana, Ane Miren Barinaga, Julene Berasaluze, Nekane PowerPoint PPT Presentation


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Arana, Ane Miren Barinaga, Julene Berasaluze, Nekane. INDEX. Baleuko and its main products Customers Competitors Suppliers SWOT Product Objectives Conclusions.

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Arana, Ane Miren Barinaga, Julene Berasaluze, Nekane

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Arana, Ane Miren

Barinaga, Julene

Berasaluze, Nekane


INDEX

  • Baleuko and its main products

  • Customers

  • Competitors

  • Suppliers

  • SWOT

  • Product

  • Objectives

  • Conclusions


Baleuko S.L. is a audivisual company founded in 1993. Movies, television programs and animation are its more important activities. It has got around 70 employeers.


CUSTOMERS


  • Companyes are not particular.

  • A good economic situacion Public money

  • Regular

  • More participation in the projects


COMPETITORS


SUPPLIERS

  • One proyect = One supplier

  • Television: all lets EITB

  • Films: A lot of different suppliers

  • Animation: Software licenses.


PRODUCT ANALYSIS

Quiz and reality shows.

TV series.

Programs for Children.

Documentary.

Discussions.

Singing programs.


SWOT

WEAKNESSES

THREATS

Opportunities

STRENGTHS

OPPORTUNITIES


OBJECTIVES

  • 3 main objectives:

    • Openning to new markets

    • A new tematic matter

    • New product for kids


NEW MARKETS

PRODUCT

MARKET


FOR KIDS

MARKETING MIX


PRODUCT

  • Club with possibility to be a member

  • Between 5 and 16

  • Divided in two parts

    • For kids and youngs

    • Series

      PRICE

  • Less expensive possible


PROMOTION

PLACE

TV, RADIO, NEWSPAPER…


CONCLUSIONS


THANK YOU


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