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Analytics & Measurement

Analytics & Measurement. Keeping Things in Perspective. Top Priorities Volume of communication contacts with existing clients (cross selling) Growth in prospects (mailing list) No. of new enquiries and their source (phone, letter, web) Prospects

raja-mckay
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Analytics & Measurement

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  1. Analytics & Measurement

  2. Keeping Things in Perspective • Top Priorities • Volume of communication contacts with existing clients (cross selling) • Growth in prospects (mailing list) • No. of new enquiries and their source (phone, letter, web) • Prospects • No.of prospects coming to the site from a search engine • How many then contact the firm? • How many join the mailing list? • Marketing performance • No.of people who respond to a specific communication

  3. Lead Forensics - Visitor tracking

  4. Lead Forensics - Detailed view

  5. Create an account

  6. (not provided) on keywords

  7. Track Everything – GA URL Builder https://support.google.com/analytics/answer/1033867?hl=en

  8. Key Metrics – Google Analytics • Visits • Page Views • Pages/Visit • Bounce Rate • Av. Time on Site • % New Visits • Goals (enquiries!) • Phone calls

  9. Real time tracking

  10. Google Tag Manager

  11. In-page Analytics

  12. Content - Top Content

  13. Traffic Sources – Keywords (not provided)

  14. Traffic Sources – Referring Sites

  15. Mobile device access volume

  16. Goals

  17. Set up automatic reports

  18. Hootsuite Social Media Report

  19. Adwords Conversion Tracking Just Got Better • Track Leads that become clients not just leads • Each ad click gets a unique alphanumeric Click ID • Contact form submission passes Click ID into lead database • Solicitors qualify leads into cases vs. junk • Qualifying lead Click IDs are passed back to Adwords • All cases can be tracked back to exact click source

  20. Phone Call Tracking Integration Google Analytics Call Tracking • Google Analytics integration allows you to see phone call conversions within your Google Analytics account. • Tie the phone call conversion back to the exact visitor in real time Google AdWords Call Tracking • Link Google Analytics & AdWords accounts to see phone call conversions within your AdWords account • see how many phone calls your campaigns, ad groups and keywords have generated • make more informed decisions about your PPC ad spend

  21. Universal Analytics (UA)

  22. UA – Universal ID What if we didn’t use sessions to measure user interaction?

  23. http://www.conscious.co.uk/presentations

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