1 / 30

Invest saint Lucia Media launch and rebranding ceremony

Invest saint Lucia Media launch and rebranding ceremony. Overview of Rebranding Initiative. Transitioning from the National Development Corporation (NDC) to INVEST SAINT LUCIA. Approved by Cabinet in 2009 Part of Regional IPA initiative; e.g.

raja-mccarty
Download Presentation

Invest saint Lucia Media launch and rebranding ceremony

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Invest saint LuciaMedia launch and rebranding ceremony

  2. Overview of Rebranding Initiative Transitioning from the National Development Corporation (NDC) to INVEST SAINT LUCIA

  3. Approved by Cabinet in 2009 • Part of Regional IPA initiative; e.g. • Accords with International IPA trend towards a more investment oriented mode Rebranding Exercise

  4. Building Saint Lucia’s image as a preferred location for investors; Seeking out and generating new investments in strategic sectors with high value- added and employment generating potential; and Facilitating local and foreign direct investment by functioning as a true One Stop Shop for investors. GOSL mandates INVEST SAINT LUCIA to focus on:

  5. Refocus complements 2009 corporate rebranding initiative designed to: Alter public and stakeholder perception of the institution Reposition to a more proactive ‘investment’ approach Operate in harmony with development of “Brand Saint Lucia”

  6. Shifting from passive mode to proactive • Passive • Waiting for investors to come (facilitation) • Asset Management (Land sales, rental of factory shells etc.) • Proactive • Investment Marketing (targeting, promotion, project implementation) • Facilitation (Seamless approvals process/ Active business facilitation/After Care services)

  7. SECTOR Facilitation • (Current) • Tourism • Manufacturing • Agro-Processing • ICT

  8. SECTOR TARGETING • (Proposed) • Tourism • Manufacturing • Other Services

  9. TOURISM Sector Targeting

  10. Hotels

  11. Resorts

  12. Restaurants

  13. Theme Parks

  14. High End Shopping Centres

  15. Merchandising (Made in SLU)

  16. Cruise Ports/Marinas

  17. MANUFACTURING Sector Targeting

  18. Industrial/Construction related

  19. Agro-processing

  20. Furniture

  21. OTHER SERVICES Sector Targeting

  22. Business Process Outsourcing (BPO)

  23. Reputable Offshore Universities

  24. Cultural Industries/Entertainment

  25. Financial Services

  26. Development of Value Proposition for Brand Saint Lucia - Live the Legend - Investment never looked better - Expect, Experience, Export the best of Saint Lucia

  27. Selling to Investors Invest Saint Lucia Selling to Visitors SLTB Brand Saint Lucia Selling Exports OPSR/TEPA Text

  28. Value Proposition for Brand Saint Lucia Requires: Development of a singular national “brand" or identity High Level of National Coordination/Seamless Facilitation Clearly articulated promise re: quality of brand/product Clarity and Consistency of message across agencies, ministries, etc., Well understood and embraced by all sectors Realistic, authentic and distinctive proposal

  29. SIMPLY BEAUTIFUL Perhaps…

  30. THANK YOU

More Related