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Marketing mix – ONLINE GROCERS PowerPoint PPT Presentation


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TEAM SYNERGY. Marketing mix – ONLINE GROCERS. Target Market & Strategy. Company: Netgrocer Market: Students Place orders any time, study abroad ideas, Driver Release Program, Express Service shipping rates Market: Military

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Marketing mix – ONLINE GROCERS

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Team synergy

TEAM SYNERGY

Marketing mix – ONLINE GROCERS


Marketing mix online grocers

Target Market & Strategy

  • Company: Netgrocer

    • Market: Students

      • Place orders any time, study abroad ideas, Driver Release Program, Express Service shipping rates

    • Market: Military

      • Specifically deliver to APO/FPO addresses, "send a piece of home“ promotion, place orders any time, special handling for military address, care packages

    • Market: Jewish

      • Kosher food section

    • Market: International

      • Ship to international addresses, affiliation with AccessUSA - they drop ship to AccessUSA who then handles international shipments


Marketing mix online grocers

Target Market & Strategy

  • Company: Fresh Direct

    • Market: Dieters

      • “Sort by Nutrition” tool - can choose between products based on their calories, fat, fiber, sodium content and more, “Great Right Now” produce

    • Market: Foodies

      • Food is direct from farms, dairies and fishermen; Cook's Helpers for gourmet meal ideas; Bake-off desserts

    • Market: Party Planners

      • Appetizer s and catering platters, deliver cold beverages between a time slot

    • Market: Families

      • They cut out middle-men, so reduces cost for products; We follow USDA guidelines and the HACCP food safety system in all our fresh storage and production rooms; “Quickshop” tool, “Great Right Now” produce


Marketing mix online grocers

Target Market & Strategy

  • Company: Safeway.com

    • Market: Young Families

      • For families with new bourns and toddlers, they offer selectively targeted brands like “Mom to Mom” and “Kiddie Up” for young and growing kids.

    • Market: Safeway Club

      • Bargain finders for the Safeway Club registered customers on groceries as weekly magazines are sent to customers, showcasing discount grocery items to choose from. Catch phrase “Save Time & Money”

    • Market: Healthy Living

      • Healthy living targets the health and green environmentally conscious customers with and “Organics” and “Eating Right” labels to showcase healthy foodstuff.

    • Market: For Pet Owners

      • Delivery is also available for pets products under their Priority Pet Care brands that are centered on promoting optimum health and well-being of pets.


Target market strategy

Target Market & Strategy

  • Company: peapod.com

    • Market: Small Business/Offices

      • Orders can be placed and delivered to your office for small functions or regular business groceries like coffee, snacks and juices.

    • Market: Green conscious

      • With a Natural & Organic aisle for produce and items, using environmentally friendly technologies and recyclable bags, plus a coming soon “Go Green Delivery window” to reduce carbon emissions during delivery.

    • Market: Health conscious

      • Not to be confused with the Green Conscious, provides for a smart and easy way to meet nutrition goals set by customers, or by selecting health plans and choose groceries based on those plans to provide healthy lifestyles.

    • Market: Select Continental U.S States

      • Delivers to the following select states within and close to major cities; IL, WI, CN, MA, RI, NY, NJ, DC, VA and MD.


Marketing mix strategy

Marketing Mix Strategy


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