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Broadcasting CPUT events to the world through the Internet. A collaboration between Student Affairs (Derek Stocken) Management Information Services (Lovemore Nalube) Marketing and Communication Department (Marick Hornsveld). Introduction. How it works Online broadcast context

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Broadcasting cput events to the world through the internet

Broadcasting CPUT events to the world through the Internet

A collaboration between

Student Affairs

(Derek Stocken)

Management Information Services

(Lovemore Nalube)

Marketing and Communication Department

(Marick Hornsveld)


Introduction
Introduction

  • How it works

  • Online broadcast context

  • Piloting at CPUT

  • Helping UCT

  • Value for CPUT

  • Cost

  • Future plans



State of things international
State of things: International

  • Nearly all American Universities broadcast

  • Example: Duke university:




Case study cput 2012 graduation broadcast
Case Study: CPUT 2012 Graduation Broadcast

  • >36 hours, 100% availability

  • 12 421 online attendees

  • 20 243 physical attendees

  • Top Countries:UK, USA, Namibia,Turkey, Kenya,Saudi Arabia, UAE…

  • 1.5 week setup


Case study university of cape town 2012 graduation broadcast
Case Study: University of Cape Town 2012 Graduation Broadcast

  • Used CPUT method, after consulting with us, 100% availability

  • 14 500 online attendees

  • 1 week setup


Value for cput
Value for CPUT Broadcast

  • Maximize return on event investment

    • events are expensive, the more people that participate the cheaper the cost per head

    • Mass participation is possible with live broadcast

    • Feedback mechanisms can include social media, email etc


More value for cput
More value for CPUT Broadcast

  • Stake Holders (Alumni, Students, Parents, Funders & Government)

    • Better communication

    • More informed stakeholder is a happier stakeholder

    • no room for misinformation

    • unified CPUT without stake holders leaving their computers

    • More effectiveness for Student Affairs development programs. Equal accessibility for all students regardless of campus

    • Think of the 'vibe' around Graduation ceremonies


Even more value for cput
Even more value for CPUT Broadcast

  • CPUT is using a cutting edge communication medium

  • Solved limited seating capacity in venues

    Example:

    • Chair of council or VC could address everyone from any venue at CPUT. Questions could be asked via social media and email feedback mechanisms.


Upcoming events
Upcoming events Broadcast

  • WTF Social Media Conference

  • DDR Conference – Not confirmed

  • Spring Graduation

  • Thabo Mbeki Inaugural Lecture

  • Fashion Week

  • Student semester concert

  • Maybe Chair of Council address


Cost Broadcast

  • Outsourcing: R13 000 per hour

    • Only Windows XP, Vista, 7

    • Done by service providers such as Net Dynamix and Antfarm

  • “In sourcing” cost to install:

    • R10 000 per year

    • Ample, but capped bandwidth

  • Every event is FREE to broadcast!


Future plans
Future Plans Broadcast

  • Once off purchase of;

    • Transmitter device (encoder) and video source mixer @ R150 000 total.

    • Software licenses @ R10 000

    • REASONS for equipment

  • Partner with TENET for free bandwidth

  • In sourcing of radio station streaming service. Costs saving of R 40 000 per annum.


Thank you
Thank you Broadcast


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