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Who are we designing for?

Who are we designing for?. Designs focused on emerging buyer profiles Not traditional families Use space differently. US Census data. Today’s lifestyle layouts. Living room is going away Family room most important Kitchens seen as living space Master BR smaller, bath

rahim-freeman
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Who are we designing for?

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  1. Who are we designing for? • Designs focused on emerging buyer profiles • Not traditional families • Use space differently US Census data

  2. Today’s lifestyle layouts • Living room is going away • Family room most important • Kitchens seen as living space • Master BR smaller, bath • Storage crucial, full laundry desired

  3. Today’s lifestyle layouts Consumer critical kitchen amenities (from NAHB survey) • Island work station - counter space • Cabinet space • Walk in pantry

  4. Today’s lifestyle layouts • The “Lifestyle Triangle” – this is where we live

  5. Today’s lifestyle layouts • Formal spaces traded for informal • Living all in one space – think loft living

  6. Today’s lifestyle layouts Consumer critical master bath amenities (from NAHB survey) • Linen storage • Double vanity sinks • Shower & tub in MBR

  7. Focus on lifestyle • Plans reconfigured for today’s lifestyle desires • Floor plans from years ago don’t match with today’s buyer desires • More informal living, open spaces better for casual entertaining Before After After Before

  8. Focus on lifestyle • Plans reconfigured for today’s lifestyle desires • Less about trophy master suite, more about comfort • More casual, bigger 2nd bedrooms After Before

  9. Shifting elevation strategies • Character/history driven…not material “upgrades”

  10. More brighter colors on exteriors • Low cost way to add appeal, diversity, interest • Adds visual excitement to the streetscene • Builder driven

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