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Changing Trends in New Zealand's Tyre Market

This article explores the evolving market landscape of New Zealand's tyre industry, including trends in car park composition, vehicle sizes, government regulations, fuel-efficient tyres, commercial tyres, and innovative technologies. It also discusses potential impacts on tyre feedstock and future patterns in tyre removal and usage.

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Changing Trends in New Zealand's Tyre Market

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  1. NEW ZEALAND ELT2017 MARKET FEEDSTOCK

  2. MARKET FEEDSTOCK 2017 NZ TYRE MARKET IS MATURE • Car park 100% radialised • 1% car travel growth over last 12 years Source:Ministry of Transport

  3. MARKET FEEDSTOCK 2017 NZ TYRE MARKET IS MATURE contd • Average mileage low and reducing Source:Ministry of Transport

  4. MARKET FEEDSTOCK 2017 HOWEVER THE CAR PARK HAS BEEN CHANGING • Trend toward smaller, lighter, fuel efficient vehicles • But a significant increase in SUV sales • Taller diameter • Taller sidewalls • Heavier • Sometimes heavier belt packages, body ply, etc Source:NZTA

  5. MARKET FEEDSTOCK 2017 W.O.F. WILDCARD • Vehicles < 3 years old: change from 12 to 36 months • Vehicles > 3 years old: change from 6 to 12 months • NZ private car owners habitually service at WOF time • Service period is now extended by default • Government effort to communicate changes -TWIRL • Promised enforcement has not been visible • Anecdotally, tyres are being left running longer • Deteriorating tyre condition observed – • Reduced tread depth • Visible overlay • Visible steel belt edges

  6. MARKET FEEDSTOCK 2017 W.O.F. WILDCARD • If indeed current anecdotal evidence is indicative of future tyre removal patterns, there are potential outcomes - • A volume reduction of car tyre feedstock • A reduction of total tread rubber • Water damaged / rusted belts

  7. MARKET FEEDSTOCK 2017 FUEL EFFICIENT TYRE WILDCARD • The Energy Efficiency Conservation Authority in conjunction with the NZ tyre industry launched the voluntary Energywise F.E.T. initiative in October 2014 • The program objective is to move buying behaviour from standard to fuel efficient tyres – from current 6% SOM to 12% by 2016

  8. MARKET FEEDSTOCK 2017 FUEL EFFICIENT TYRE WILDCARD • Such conversion will in greatest probability be at the expense of lower cost tyres • The downstream potential is an increase in average tyre life, potentially reducing the available feedstock • However, early days. It will take time to modify behaviour and understand potential downstream feedstock effects

  9. MARKET FEEDSTOCK 2017 FUEL EFFICIENT COMMERCIAL TYRES • A different beast. There is interest, but there are challenges – • NZ configurations are significantly different to other territories • Tyre sizes used are generally outside mainstream EU and NA FET • NZ regional and rural operators require lug tyres for winter traction • NZ operators are wed to both deep tread designs and retreading to optomise tyre cost/km • If there is an uptake of FET commercial tyres, a fair assumption is the ELT feedstock will increase, as current technology broadly relies on FE compounds with lighter, shallower and less aggressive pattern designs than used by many regional and rural operators. • Conversely, uptake in fleet driver training programmes focussing on fuel efficient driving behaviour and tyre pressure maintenance will directly influence tyre life, with consequent usage reduction

  10. MARKET FEEDSTOCK 2017 INNOVATIVE TECHNOLOGY • Tyre manufacturers actively seeking green answers • Some recent examples – • Goodyear’s concept thermo and • piezoelectric tyre for EVs • Goodyear will source silica generated from rice husk ash IPO traditional silica sources • It will in future become increasingly important for tyre manufacturers and recyclers to maintain close dialogue

  11. MARKET FEEDSTOCK 2017 Bill Prebble Head of Technical, Product and Aviation bill_prebble@goodyear.com

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