The swot analysis
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the Swot analysis. Fine tuning the SWOT Strengths – 100% Internal (inside your box) Success factors: What do you do well? What resources are unique and advantageous to you? What are your competitive advantages? Think of these as precursors to your success.

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The swot analysis

the Swot analysis

Fine tuning the SWOT

  • Strengths – 100% Internal (inside your box)

    • Success factors: What do you do well? What resources are unique and advantageous to you? What are your competitive advantages? Think of these as precursors to your success.

  • Weaknesses– 100% Internal (inside your box)

    • Success limiters: Where could you improve? What resources are lacking? What are your competitive disadvantages? Think of these as things that will delay or hinder your success.

  • Opportunities – 100% External (outside your box)

    • Where can we increase business or revenue: What opportunities or trends can you take advantage of? What strengths can be used to leverage opportunities?

  • Threats – 100% External (outside your box)

    • What will prevent you from being successful or lose margin or market share: What trends are potentially harmful to your business? What is your exposed “underbelly”? Where can our competitors take advantage of you? What weaknesses can become threats?


Ci 2011

CI 2011


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