Increasing Access: An Enrollment Management Perspective

Enrollment Management Division Increasing Access: An Enrollment Management Perspective September 22, 2009 Carmen Alvarez Brown Vice President, Division of Enrollment Management University of New Mexico

Agenda • Updating Degree Audit • Building Transfer Equivalency Tables • Recruitment Plan • Communication Plan • Email Samples • Transfer Not Enrolled • Transfer Orientation Reminder • Transfer – Incompletes (Fall/Spring) • Magnet/Off-site Invites • Still Time to Apply! • Data on Transfers

UNM Registration Statistics • Fall 2008 • UNDERGRAD TRANSFERSFall 2007Fall 2008Change% Change • From New Mexico 753 718 (35) -4.65% • From outside New Mexico

Sample of Email Transfers – Not enrolled • Dear {#First Name#},    • We missed you and want you to know there's still time to enroll for the Fall • 2008 semester. Classes have begun, so call us at 505-277-2447 or 1-800-CALL- • UNM Extension 1 to immediately reactivate your file. As the state's flagship • research institution, the University of New Mexico offers student-focused • faculty, top-ranked programs and vibrant campus life. We want you to finish • your degree, and we are committed to ensuring your success. • Below is a checklist to assist in your transition. Best of luck to you and we hope to see you this fall!    • Sincerely,    • Director of Admissions

Sample of EmailTransfer Orientation Reminder • Dear {#First Name#},    • Welcome to the University of New Mexico! We are delighted to have you join our UNM community. Just a reminder, you must attend an orientation program in order to register for classes. Orientation is designed to help you take care of business including academic advisement, registering for classes, learning about the opportunities and services available to you, and much more! If you haven't signed up yet -reserve your spot today! Classes begin Monday, August 24!  With over 200 baccalaureate, masters, and doctoral degree programs, and nationally renowned faculty, UNM will prepare you for the leading job markets and latest technological applications. We want you to finish your degree, and we are committed to ensuring your success.   Below is a checklist to assist you. • Best of luck to you and we look forward to seeing you!    • Sincerely,    • Director of Admissions 

Sample of EmailTransfer – Incompletes (Fall/Spring) • Dear {#First Name#},   • We are delighted to learn that you are considering completing your degree at the University of New Mexico. Just a reminder, there are still items in your admission application file that remain incomplete for the Fall of 2009 semester. For more information on completing your application, call our Hotline at (505) 277-2900 or visit our virtual Student One Stop and chat with a live agent (M-F: 8am - 5pm MST) to ask questions or receive more information!  As the state's flagship research institution, UNM offers more than 200 respected degree programs, nationally renowned faculty, and a lovely one-of-a-kind campus. We want you to obtain your degree and we are committed to ensuring your success. • We hope to see you at UNM this fall.   • Sincerely,    • Director of Admissions

Sample of EmailMagnet/Off-Site Invites • UNM-Valencia Invite • YOU ARE ONE STEP CLOSER TO SUCCESS!  Let us help guide you through the next phase of your educational journey at the University of New Mexico - Albuquerque. With over 200 baccalaureate, masters, and doctoral degree programs, and nationally renowned faculty, UNM will prepare you for the leading job markets and latest technological applications.   Visit with UNM representatives on WEDNESDAY, OCTOBER 22, 2008: 2:00 p.m. - 6:00 p.m. at UNM Valencia: Lobby of Cashiers/Financial Aid/Registrar. We hope you can join us and here are some things to keep in mind:  - Admission applications will be available or you can apply online. Application fee will be waived. If you apply online, be sure to select the "pay later" option. Don't forget to submit any official transcripts from other post-secondary institutions you have attended. You do not need to submit your UNM transcript.  - Contact UNM's Financial Aid Office to transition your financial aid to main campus. Chat with us online or call the office at 505-277-2041 in order for us to assist you.  - Transfer scholarship applications will be available or you can download the application online.   - Explore academic programs and degree requirements online.  - Want to stay close to home? Explore distance education offerings online for selected degree programs. Spring 2009 course listings will be available in November.  - Still have questions? Visit our virtual One-Stop.  • Admissions: 505-277-2447 Financial Aid: 505-277-2041 Records and Registration: 505-277-2916  Scholarships: 505-277-6090  Bursar's Office: 505-277-5363 Housing: 505-277-2606

Sample EmailStill Time to Apply! • Dear {First Name#},    • There is still time to apply for admission to the University of New Mexico in Albuquerque for the Spring 2009 semester. UNM can offer you: • A challenging, dynamic and diverse learning environment. Students come from all over the United States and foreign countries. • Academic Excellence. UNM has over 200 academic programs to choose from – some of them even nationally ranked. • Amazing opportunities outside the classroom. Research opportunities, internships, 400+ clubs and organizations, Division I Athletics, and a vibrant campus life. • Unique natural beauty. Home to UNM, Albuquerque’s natural beauty, outdoor activities year round from hiking to biking to skiing, • Excellent financial aid opportunities. More than 85% of UNM students receive financial aid • Outstanding opportunities await you! Apply today, if you haven’t already. We are here for you! • Sincerely, • Director of Admissions 

WHEN YOU THINK ABOUT WHERE YOU WANT TO LEARN, • THINK ABOUT WHERE YOU WANT TO LIVE. • I know you’ve heard it a million times – but that doesn’t stop it from being true: Location, Location, Location. Meaning that there are dozens of great colleges out there, so why not choose one that also has an amazing location? • A location that enjoys 310 days of sunshine per year. A location totally surrounded by natural beauty and unmatched sports and recreation opportunities. A location that has been celebrated by artists and writers for generations. And a location that offers a thriving business, technology and cultural community. • That’s the University of New Mexico in Albuquerque. A leading research university, with more than 200 respected degree programs, renowned faculty, a lovely one-of-a-kind campus and a richly diverse student body – world-class education and world-class value, in one of the most unique an beautiful places in America. • I look forward to showing UNM to you and your family, • Director of Admissions • The University of New Mexico • The World Is Right Here

EVEN THE GREATEST OPPORTUNITY WON'T WAIT FOREVER. • IT'S TIME TO APPLY YOURSELF TO THE FUTURE. • You've discovered a lot about the University of New Mexico in Albuquerque: A leading research university, with more than 200 respected degree programs, renowned faculty, a lovely one-of-a-kind campus, 310 days of sunshine per year and a richly diverse student body - world-class education and world-class value, in one of the most unique and beautiful places in America. • We hope you've taken advantage of our website, joined a campus tour, talked with students and faculty - but now it's time to take the most important step. It's time to apply to UNM (if you haven't already). If you're ready for us, we're ready for you - tomorrow starts right now. • I look forward to seeing you here, • Director of Admissions • The University of New Mexico • The World Is Right Here.

YOUR INTEREST IS OUR STRENGTH… • We are delighted to you know of your interest in the University of New Mexico (UNM). As New Mexico’s flagship institution, UNM is positioned to provide you with a world-class educational experience. • We offer numerous student support services, a rich diversity of cultural and student activities, and a beautiful environment in which to live and learn. We are confident you will recognize the value of our affordable tuition and fees as well as the excellence of our academic programs. • On behalf of UNM, I would like to extend an invitation to you to visit our beautiful and unique campus. Tours are given twice daily (in the morning and afternoon), Monday through Friday. In addition, we can provide you with an information session to learn more about UNM. • I look forward to showing UNM to you and your family, • Director of Admissions • The University of New Mexico • The World Is Right Here.

UNM Invites You to Take Our Campus Tour and Explore Our…Academics • ~ A top research university with more than 200 degree programs, a lovely one-of-a-kind campus and a richly diverse student body - world class education and world class value. • Student Life • ~Experience student life. Tour our residence halls and see what student life is all about. Enrich your college experience by participating in more than 400 clubs and organizations. • Location • ~Enjoy more than 300 days of sunshine in Albuquerque. Surround yourself with the natural beauty and unmatched sports and recreation opportunities. Live life in a location that offers a thriving business, technology, and cultural community! • The University of New Mexico : The World is Right Here

UNM Registration Statistics Fall 2008 • UNDERGRAD TRANSFERS:Fall 2007Fall 2008Change% Change • From New Mexico 753 718 (35) -4.65% • From outside New Mexico 352 293 (59) -16.76% Fall 2009 UNDERGRAD TRANSFER:Fall 2008Fall 2009Change%Change • From New Mexico 710 892 182 25.63% • From outside New Mexico 285 399 114 40.00%

Transfer Non-Residents • 2008 Non-Residents – 166 • 2009 Non-Resident s- 232 • Total of 40% change

Challenges and Opportunities • No Articulation Agreement at the State-Level. • Common-course numbering is challenging and not uniformly. • Degree Audit/Catalog information tied only to the University and not available electronically state-wide.

Increasing Access: An Enrollment Management Perspective