Ag Marketing: An Introduction

1. Ag Marketing: An Introduction Ag. Econ. 160 Dr. James Cothern

2. Definition of Markets Introduction to Ag Marketing

3. Marketing Creates Utility Introduction to Ag Marketing

4. The Manager and the Marketing Plan Introduction to Ag Marketing

5. The Manager’s Tasks Introduction to Ag Marketing

6. Manager’s Market Choices Introduction to Ag Marketing

7. Manager’s Crucial Decisions Introduction to Ag Marketing

8. Steps in the Decision Making Process Introduction to Ag Marketing

9. Second Step in the Decision Making Process Introduction to Ag Marketing

10. Third Step in the Decision Making Process Introduction to Ag Marketing

11. Final Step in the Decision Making Process Introduction to Ag Marketing

12. Summary: Planning the Key to Success Introduction to Ag Marketing

13. Course Objectives • Incorporate the Primary Tasks of the Marketing Manager Into a Workable Framework • Develop Strategies for Profitable Commodity Pricing • Forward Contracting • Futures Market • Seasonal Tendencies and Comparable Markets • Pricing Strategies Using Supply-Demand Info • Role of Government Progams • Introduction to International Trade • Plant Location Introduction to Ag Marketing

14. Course Objectives (Continued) • Marketing Orders and Agreements • Market Development Programs Introduction to Ag Marketing