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Service Provider WiFi Addressing the Mobile Data Challenge

Service Provider WiFi Addressing the Mobile Data Challenge. 802.11 Wireless Evolution From Best-Effort to Mission Critical to Next Generation Hot Spot. 2000. 2005. 2008. 2010. 2012. Mission Critical. Secure and Simplified Access. Media Rich Applications. Casual. Pervasive. ?. 802.11u.

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Service Provider WiFi Addressing the Mobile Data Challenge

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  1. Service Provider WiFiAddressing the Mobile Data Challenge

  2. 802.11 Wireless EvolutionFrom Best-Effort to Mission Critical to Next Generation Hot Spot 2000 2005 2008 2010 2012 Mission Critical Secure and Simplified Access Media Rich Applications Casual Pervasive ? 802.11u Hotspot System Management Capacity 802.11n Self Healing and Optimizing Hot Spot 2.0

  3. Underlying capacity demand driversTablets and smartphones outpacing PCs

  4. Drivers for Change: Mobile Data Traffic Growth Global mobile data traffic will increase 26X from 2010 to 2015 92% CAGR 2010–2015 6.3 EB per mo 2.2 EB per mo 1.2 EB per mo 0.6 EB per mo Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015

  5. Capacity Not Keeping Pace with Data Demand Market Driver for SP Wi-Fi Small Cells Increase Existing Capacity Future networks supporting the mobile Internet will need to integrate smaller cell architectures to scale

  6. Macro-Cellular Network Challenges • Macro Cellular • Blanket Coverage + Reliable Spectrum • Voice & Limited-Capacity Data • Metro WiFi • Targeted Coverage • High-Capacity Data • POP density is never uniform over the Area-of-Interest • Site selection process always targets optimal AZP • 2G/3G site network design based on uniform CINR to maintain 10e-3 BER coverage for low BW voice calls. • Macrocell(3G/4G) • Sub-optimal delivery of high BW to POPs • High CAPEX/OPEX: $400K • Poor Spectral Efficiency • 4G collocated 2G sites • New Sites: Zoning issues • Picocell/WiFi (Metro) • Delivers coverage & capacity where its needed (Targeted) • Precision delivery of high BW to POPs • Min CAPEX/OPEX • Good Spectral Efficiency AZP: Acquisition, Zoning, & Planning

  7. Evolution from Hot Spots to Mobile Infrastructure Mix of Indoor and Outdoor Deployments Targeted High Value Locations Where People Gather Enterprise Managed Services with public SSID Hospitality, MDU and Student Housing

  8. Next Generation Hotspot Roam, Authenticate, Monetize 1 2 3 4 802.1x , EAP-SIM Auto SIM credentials Encrypted Wi-Fi Link 802.11i Mobile “concierge” serviceMobile Service Advertisement Protocol (MSAP) 802.11u RELIABLE Carrier-class solution SEAMLESS Simplifies network discovery and selection for seamless cellular data offload SECURE Extends existing SIM-based authentication techniques over encrypted Wi-Fi PROFITABLE Enables location-based and value-added services

  9. Why is the market transitioning to WiFi?Increased demand and improved customer experience • Over 80% of all mobile internet and video usage in the US takes place in a fixed location • Many smartphone applications are nomadic, not mobile, allowing WiFi to provide the necessary access • Almost half of all smartphone and tablet device traffic is already connected via WiFi • US households are moving aggressively towards broadband untethering; by 2015 nearly a quarter of broadband households will purchase a mobile/cellular element • The number of WiFi connected portable devices will double between 2010 and 2015 • Technology improvements are delivering a more cellular-like experience, which will accelerate WiFi use • By 2014 US public WiFi hotspot usage will have grown 200% Percent of US Mobile Internet and Video Usage Taking Place by Location, 2011 86% 80% Base: US Mobile Internet Users Source: Cisco IBSG Connected Life Market Watch, 2009, 2011 Source: Instat, 2010

  10. ABI Whitepaper • http://ecm-link.cisco.com/ecm/view/objectId/090dcae1814a5ed5/versionLabel/CURRENT • “The use of small cells, including femtocells and carrier Wi-Fi solutions, directly reduces the need for busy hour capacity in the macro network, and as a result they directly reduce the carrier’s CapEx and OpEx requirements for that network.”

  11. Why is the Market Transitioning to WiFi • The Smartphone and Tablet revolution continues • The number of WiFi connected portable devices will double between 2010 and 2015 to more than 2 billion devices worldwide • Almost half of all smartphone and tablet device traffic is already connected via WiFi • Compelling video and social networking apps are clogging mobile networks • Global mobile data traffic will increase 26x from 2010 to 2015 • Users expectations have morphed from nice to have  must have, anywhere, anytime • Many smartphone applications are nomadic, not mobile, allowing WiFi to provide the necessary access • By 2014 US public WiFi hotspot usage will have grown 200% • Technology improvements are delivering a more cellular-like experience, which will accelerate WiFi use • Clean Air • Next Generation Hotspot • WiFi does not replace but rather compliments Cellular • Macro Cellular networks are designed for coverage not capacity • WiFi (Small Cell) can increase capacity and fill coverage holes for Mobile Operators. • WiFi can provide a mobile experience for non-Mobile Operators

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