The magnificent middle best practices of medium chapters
Download
1 / 17

The Magnificent Middle Best Practices of Medium Chapters - PowerPoint PPT Presentation


  • 64 Views
  • Uploaded on

The Magnificent Middle Best Practices of Medium Chapters. ASSE Leadership Conference October 4, 2012 Al Borzych & Neil Yamamoto. Implement techniques to overcome hurdles through marketing your chapter Recognize & understand how to ask for involvement

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' The Magnificent Middle Best Practices of Medium Chapters' - rad


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
The magnificent middle best practices of medium chapters

The Magnificent Middle Best Practices of Medium Chapters

ASSE Leadership Conference

October 4, 2012

Al Borzych & Neil Yamamoto


Objectives

Objectives


Techniques to overcome hurdles through marketing your chapter

Group Discussion: your chapter

What are some of YOUR hurdles?

Techniques To Overcome Hurdles Through Marketing Your Chapter


Defining your purpose

  • Who is your your chapterintended audience?

  • Who actually attends meetings?

    (break it down by Practice Specialty, industry, geographic location, etc.)

  • Have you reached your potential audience?

  • Networking with your members, other chapters and the use of surveys

  • Finding your Chapter’s “niche”

Defining Your Purpose


Marketing 101

  • Selling your Chapter to current & potential members (WIIFM) your chapter

  • Importance of an executive committee & committee chairs. “The Hidden Agenda”

  • Create a compelling story

    • Networking, professional development, credibility

    • Developing leadership & management skills

    • Giving back to membership & individual attention

Marketing 101



  • Selling your chapter your events to other Chapters, Associations & your company

  • Reach out to the community

  • What are “Stars”?


Recognize understand how to ask for involvement

  • Starting the Process your chapter

    • Don’t be afraid of yourself, say “hello”

    • Starting a conversation

    • Showing personal interest toward your members

    • Find out their likes & dislikes

Recognize & Understand How To Ask for Involvement


  • Members in Attendance your chapter

    • Are they regularly in attendance?

    • Do they arrive early and stay late?

    • Is there interaction / networking with others?

    • Do they ask questions of the speakers?

    • Why are they there? (topic vs. networking)

    • Are they new to the chapter?


  • Popping the Question your chapter

    • What is the best approach?

      • Be personal

      • Organize your thoughts

      • Do it in person (face-to-face contact)

      • Start with small, achievable requests

      • Be honest with time commitment

      • Assure group is there to support them


  • A Star is Born your chapter

    • Introduce volunteers to ALL members (meetings, newsletters, website, etc.). Include bio & photo.

    • Listen to their ideas

    • Listen to their needs

    • Give direction and let them shine!!

    • Most of all, say “Thank You”


Succession planning starts now

Group Discussion: your chapter

Who knows where your Chapter will be in 3-5 years?

Succession Planning Starts NOW!


Who s responsible for succession planning

  • What is succession planning? your chapter

  • Is it truly a committee function?

  • Who should be involved?

  • When do you start your planning?

    • The day you become and active member

    • The day you join a committee

    • The day you take office

Who’s Responsible For Succession Planning?


  • Term lengths your chapter

  • Assistants / Shadows

  • Increase the pool of candidates

    • More chairpersons

    • Committee members with increasing responsibilities


You can t hire a volunteer

. . . But You Can “Lead Them To Water” your chapter

  • Socialize

  • Network

  • Care

You Can’t Hire A Volunteer . . .


Business mentality

  • Set goals your chapter

  • Develop a strategic plan

  • Teamwork

  • Marketing

  • Fiscal Responsibility

Business Mentality


Congratulations! your chapter

You’re on your way to solidifying your Chapter’s future


ad