The magnificent middle best practices of medium chapters
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The Magnificent Middle Best Practices of Medium Chapters. ASSE Leadership Conference October 4, 2012 Al Borzych & Neil Yamamoto. Implement techniques to overcome hurdles through marketing your chapter Recognize & understand how to ask for involvement

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The magnificent middle best practices of medium chapters

The Magnificent Middle Best Practices of Medium Chapters

ASSE Leadership Conference

October 4, 2012

Al Borzych & Neil Yamamoto


Objectives

  • Implement techniques to overcome hurdles through marketing your chapter

  • Recognize & understand how to ask for involvement

  • Identify & meet the needs of your chapter members

  • Enhance meeting strategies to encompass all members

  • Understand that succession planning starts NOW

Objectives


Techniques to overcome hurdles through marketing your chapter

Group Discussion:

What are some of YOUR hurdles?

Techniques To Overcome Hurdles Through Marketing Your Chapter


Defining your purpose

  • Who is your intended audience?

  • Who actually attends meetings?

    (break it down by Practice Specialty, industry, geographic location, etc.)

  • Have you reached your potential audience?

  • Networking with your members, other chapters and the use of surveys

  • Finding your Chapter’s “niche”

Defining Your Purpose


Marketing 101

  • Selling your Chapter to current & potential members (WIIFM)

  • Importance of an executive committee & committee chairs. “The Hidden Agenda”

  • Create a compelling story

    • Networking, professional development, credibility

    • Developing leadership & management skills

    • Giving back to membership & individual attention

Marketing 101


The magnificent middle best practices of medium chapters

  • Using Social Media to fit the needs of YOUR Chapter

  • Newsletters:

    • Why publish it?

    • Who receives it?

    • What is your gain?

    • Can Society help?


The magnificent middle best practices of medium chapters

  • Selling your events to other Chapters, Associations & your company

  • Reach out to the community

  • What are “Stars”?


Recognize understand how to ask for involvement

  • Starting the Process

    • Don’t be afraid of yourself, say “hello”

    • Starting a conversation

    • Showing personal interest toward your members

    • Find out their likes & dislikes

Recognize & Understand How To Ask for Involvement


The magnificent middle best practices of medium chapters

  • Members in Attendance

    • Are they regularly in attendance?

    • Do they arrive early and stay late?

    • Is there interaction / networking with others?

    • Do they ask questions of the speakers?

    • Why are they there? (topic vs. networking)

    • Are they new to the chapter?


The magnificent middle best practices of medium chapters

  • Popping the Question

    • What is the best approach?

      • Be personal

      • Organize your thoughts

      • Do it in person (face-to-face contact)

      • Start with small, achievable requests

      • Be honest with time commitment

      • Assure group is there to support them


The magnificent middle best practices of medium chapters

  • A Star is Born

    • Introduce volunteers to ALL members (meetings, newsletters, website, etc.). Include bio & photo.

    • Listen to their ideas

    • Listen to their needs

    • Give direction and let them shine!!

    • Most of all, say “Thank You”


Succession planning starts now

Group Discussion:

Who knows where your Chapter will be in 3-5 years?

Succession Planning Starts NOW!


Who s responsible for succession planning

  • What is succession planning?

  • Is it truly a committee function?

  • Who should be involved?

  • When do you start your planning?

    • The day you become and active member

    • The day you join a committee

    • The day you take office

Who’s Responsible For Succession Planning?


The magnificent middle best practices of medium chapters

  • Term lengths

  • Assistants / Shadows

  • Increase the pool of candidates

    • More chairpersons

    • Committee members with increasing responsibilities


You can t hire a volunteer

. . . But You Can “Lead Them To Water”

  • Socialize

  • Network

  • Care

You Can’t Hire A Volunteer . . .


Business mentality

  • Set goals

  • Develop a strategic plan

  • Teamwork

  • Marketing

  • Fiscal Responsibility

Business Mentality


The magnificent middle best practices of medium chapters

Congratulations!

You’re on your way to solidifying your Chapter’s future


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