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Social Media Lead Generation

Social Media Lead Generation. I’m Brian Halligan . Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @ KippBodnar. I’m Brian Halligan . Nice to meet you. I wrote The B2B Social Media Book. amzn.to/b2bsm2. #B2BSM. I am a dork. We’ve got a a Problem. 73% of CEOs

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Social Media Lead Generation

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  1. Social Media Lead Generation

  2. I’m Brian Halligan. Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @KippBodnar

  3. I’m Brian Halligan. Nice to meet you. I wrote The B2B Social Media Book. amzn.to/b2bsm2

  4. #B2BSM

  5. I am a dork.

  6. We’ve got a a Problem.

  7. 73%of CEOs • don’t believe marketers drive revenue. 91 FournaiseMarketing Group: bit.ly/peNScq

  8. Your opportunity, to shine.

  9. Leads fix the problem.

  10. 3SOCIAL MEDIA OPPTIMIZATION OPPORTUNITIES

  11. Mastering Facebook Conversion Opportunities 1 • Ruling Embeddable Media 2 • Generating the Most From LinkedIn 3

  12. 1 • Mastering Facebook Conversion Opportunities

  13. Build Social Media Reach.

  14. Follow. Friend. Connect.

  15. 60%of the sales cycle is over – before a buyer talks to your salesperson. 91 CORPORATE EXECUTIVE BOARD: bit.ly/zub2I7

  16. Share lots oflinks.

  17. BITLY, 9/2011 The shelf life of a social media link is 3 hours.

  18. THE Links to company blog posts 10-4-1 Links to third-party articles Link to a company landing page RULE

  19. Automatic Sharing

  20. Leverage existing contacts.

  21. Use email for reach building.

  22. 5 Things You Cover Image CAN’T Include Price or purchase information. 2. Contact information such as a website address, email, mailing address. 3. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features. 4. Calls-to-action, such as “Get it now” or “Tell your friends.” 5. Covers must not be false, deceptive or misleading.

  23. Highlight CTA Tabs

  24. Highlight CTA Tabs

  25. Pin CTA Posts Every 7 Days

  26. Star CTA Posts

  27. Photography Focused CTAs.

  28. Facebook Timeline success depends on great visuals.

  29. 2 • Ruling Embeddable Media

  30. Closed Millions In Sales From Online Leads ROI – 2800%!

  31. Insert Custom CTA Slides

  32. Embed Tweets

  33. 3 • Building an Awesome LinkedIn Company Page

  34. Weekly LinkedIn Group Messages

  35. Overhaul your LinkedIn company page. Weekly LinkedIn Group Messages

  36. List Offers as Products

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