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National Practice Management Meeting Saturday 21 st April 2012 Marketing Your Practice

National Practice Management Meeting Saturday 21 st April 2012 Marketing Your Practice. Marketing Plans. Market Research / Competitor Analysis – is there a viable market and how would you fare in competition (or could you find any synergy between practices)?

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National Practice Management Meeting Saturday 21 st April 2012 Marketing Your Practice

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  1. National Practice Management Meeting Saturday 21st April 2012Marketing Your Practice

  2. Marketing Plans • Market Research / Competitor Analysis – is there a viable market and how would you fare in competition (or could you find any synergy between practices)? • What size is your target market? Is it growing or declining? (e.g. What number of visits could you expect per head of population? e.g. 1.2 visits per annum average per private patient, down from 1.5 visits) • What is the potential market value of your service or product? (e.g. GMS down approx. 24% in 2011, according to IMO) • What characteristics have your potential customers?

  3. Marketing Plans • What are your practices advantages and unique strengths? E.g. Best price or value / New services or technologies / Opening Hours • What weaknesses or disadvantages exist in your practice? • How can you differentiate between your services and everybody else’s?

  4. Developing Your Marketing Strategy

  5. Ways to Let People Know • Word of mouth • Practice Brochure • Notice in waiting room • Mail • Flyer drop • Newsletter • Website • Directories / web listings • Social network sites • Newspaper / Radio / TV

  6. Principles of Design – Balance, a pleasing arrangement

  7. Balance – creates equilibrium between parts

  8. Contrast – Large type v. Image

  9. Creating focus – uniformity lacks any emphasis

  10. Repetition & variety – colour or textcreate interest but also consistency

  11. Movement – another form of emphasis / interest

  12. Alignment and Proximity / Space –logical elements grouped together to help user understanding

  13. Typefaces are essential resources for graphic design. You can choose and combine these with regard for your patients and their situations. Whether you are definingyour clinical standards, highlighting mother and baby care options or showing off your family friendly waiting room... ...somewhere out there, there’s a typeface for you.

  14. Images

  15. Carlton Clinic Home Page

  16. Carlton Clinic Home Page

  17. Carlton Clinic Home Page

  18. Carlton Clinic Interior Pages

  19. Dun Laoghaire Doctors (Who We Are)

  20. Dun Laoghaire Doctors (How We Work)

  21. Dun Laoghaire Doctors (Where We Are)

  22. Bradshaw’s Lane Surgery (Home Page)

  23. Bradshaw’s Lane Surgery (Meet Our Team)

  24. Bradshaw’s Lane Surgery (Contact Us)

  25. Utility of Websites –Sharp.com (San Diego Healthcare Group)

  26. Sharp.com (MySharp – electronic patient record)

  27. ZocDoc – Find / Review a GP & Book Online Service

  28. Online Appointments in Ireland

  29. Marketing for Your Practice - Exercise Choose a service health screening Consider your target patient group male private patients aged 40 + Decide on your marketing strategy Newsletter and website, discount in summer months Design your marketing materials Images of business, sports and fathers? Feedback to the group

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