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Marine

&. Marine. – US & Caribbean Entry Proposal. About the Alton Group. www.altongp.com Specializes in the introduction of the East to the West. For example… Strategic Planning, Negotiations, Business Development, Finance, Marketing, Management & SERVICE Business Optimization. Why Alton Group.

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Marine

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  1. & Alton Group, Inc. - Private & Confidential

  2. Marine – US & Caribbean Entry Proposal Alton Group, Inc. - Private & Confidential

  3. About the Alton Group • www.altongp.com • Specializes in the introduction of the East to the West. For example… • Strategic Planning, Negotiations, Business Development, Finance, Marketing, Management & SERVICE • Business Optimization Alton Group, Inc. - Private & Confidential

  4. Why Alton Group • www.altongp.com • New Market Partners with proven expertise • Strong understanding and experience of the boating industry. Example. • Strong understanding and experience in the North America and CALA region • Results Driven Alton Group, Inc. - Private & Confidential

  5. US Market • Demand for boating products growing at 6.8% • Expected to reach $16.7 billion by 2009 • Major driver- significant growth in the population over 45 • US approx 45% of global market • Largest Market in the world Alton Group, Inc. - Private & Confidential

  6. US Market • Motor Boats fastest growing segment • Over $11 billion by 2009 • Increasing preference for larger more expensive boats. 35/45/55/65 range • Southern States nearly 45% of demand. • Large concentration of boat yard and boat facilities, marinas etc… • Every major manufacture in the world is located here. Alton Group, Inc. - Private & Confidential

  7. US Market • According to statistics published by the National Marine Manufacturers Association (NMMA), the U.S. pleasure boat market amounts to about 400,000 powerboats sold annually: • 215,00 to 220,000 outboard motor boats, • 80,000 personal watercraft, • 70,000 gasoline sterndrive boats, • 5000 jet boats, and • 25,000 gasoline and diesel inboards. • Of the inboard boats, 10,000 to 11,000 are ski and wakeboard boats, • 3000 are V8 gasoline runabouts including jet propulsion, • 6000 to 7000 am gasoline cruisers and • Over 4000 are diesel-powered boats.boats. 35/45/55/65 range • 50 boats sold per year represents 1% of this market segment Alton Group, Inc. - Private & Confidential

  8. South FloridaMarinas Alton Group, Inc. - Private & Confidential

  9. Alton Group, Inc. - Private & Confidential

  10. Alton Group’s Strategy • Entry into the US market is a significant opportunity for Elan • Elan could double current revenues by 2009 • South East is seen as the optimal entry point • High levels of boat sales & activity • Proximity to other untapped Markets – Caribbean & Latin America • Excellent shipping facilities Alton Group, Inc. - Private & Confidential

  11. Alton Group’s Strategy • Introduce Elan Power first • Market sector with the highest revenues • Presentation & branding will focus on “Total Customer Delight” • The creation of the “Elan Elite Club” will be the channel for providing various value added services Alton Group, Inc. - Private & Confidential

  12. 3 Step Approach • 90 days to conduct/develop action plan/feasibility study for the entry in US • Day 90-120 seek approval for plan from Board of Directors • Day 120 onwards, execution of plan Alton Group, Inc. - Private & Confidential

  13. Step 1- Developing the Business Plan-90 days • Executive Summary • Business and Strategic Goals • Market & SWOT Analysis • Marketing Plan • Expansion plan Alton Group, Inc. - Private & Confidential

  14. Step 1 - Continued • Project Roll Out Plan • Timelines • Milestones & Deliverables • Budgets • Financial Projections • Contingency Plans Alton Group, Inc. - Private & Confidential

  15. Step 2- Approval Process • Time frame- Day 90-120 • Seek approval for: • Rollout Plan • Budget Alton Group, Inc. - Private & Confidential

  16. Step 3- Plan Execution • Time frame- Day 120 onwards • Begin execution of approved plan • Conduct frequent progress reviews. Monthly. • Analysis – Actual vs. Projected numbers Alton Group, Inc. - Private & Confidential

  17. Proposed Timeline To Launch • Step 1- May 2007 –July 2007 • Steps 2 & 3 • Once plan is approved there will be approx 3 months to prepare for 1st show. Product brochures, Presentation staging, sales training etc… • Simultaneously set up sales/service office in Miami • Make initial contact with potential distributors. Top 100 list • Establish essential add-on services. Financing, Insurance, Owner orientation, etc… Alton Group, Inc. - Private & Confidential

  18. East Coast Boat Show Plan • Fort Lauderdale International Boat Show –Oct 25 2007-Oct 29 2007 • Fort Myers Boat Show –Nov 8 2007- Nov 11 2007 • St. Petersburg Boat Show–Nov 15 2007-Nov 18 2007 • 103rd New York National Boat Show–Dec 29 2007-Jan 6 2008 • Miami International Boat Show –Feb 14 2008-Feb 18 2008 Alton Group, Inc. - Private & Confidential

  19. Potential Impact in 1st year • 4 operating distributor/dealers/sales offices • Sales of 4 boats per month in first year. 48/year. • Formation of the “Elan Elite Club” • Increase in manufacturing to match new demand • Increased sales in current markets –From increased global brand recognition • Ideal platform to re launch the sail boats Alton Group, Inc. - Private & Confidential

  20. Benefits to Elan Marine • Establish presence in largest market in world. • Increased sales revenues • Increased profitability • Create multiple additional new markets. Caribbean and Latin America • Attract additional new parties for company investment not available before. • Grow company profits and size by 100% Alton Group, Inc. - Private & Confidential

  21. Thank you Alton Group, Inc. - Private & Confidential

  22. Step 1- Costs • Mobilization Fee - $80,000 • Presentation of Draft - $40,000 • Final Presentation - $60,000 • Total US$180,000 Alton Group, Inc. - Private & Confidential

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