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EVOLUTION OF MARKETING

EVOLUTION OF MARKETING. The barter era The production era The sales era The Marketing Department era The Marketing company era. Barter Era. Self-sufficiency Exchange one resource for another Trading posts Traveling salespeople General stores. Production Era. Demand exceeds supply

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EVOLUTION OF MARKETING

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  1. EVOLUTION OF MARKETING The barter era The production era The sales era The Marketing Department era The Marketing company era

  2. Barter Era • Self-sufficiency • Exchange one resource for another • Trading posts • Traveling salespeople • General stores

  3. Production Era • Demand exceeds supply • “Build a better mousetrap.” • “You can have any color you want as long as it’s black.” - Henry Ford

  4. Sales Era • Supply is equal to demand • Importance of the selling process • “sell all you make” • In the United States 1930’s-1950’s

  5. Marketing department era • Supply exceeds demand • Research is used to determine customer needs • Marketing is a subsidiary function

  6. Marketing company era • Marketing has an integrated comprehensive role • The linchpins of the marketing company era • Marketing concept • Marketing philosophy • Customer service • Customer satisfaction • Relationship marketing

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