Promotion in sports
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Promotion in Sports PowerPoint PPT Presentation


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Promotion in Sports. Making the game more entertaining. What can you do to make the game more entertaining?. 3 types of game promotions In-Game Half-Time or Quarter Break Theme Nights. In-Game Promotions. Promotions that occur while the game is in process

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Promotion in Sports

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Promotion in Sports

Making the game more entertaining


What can you do to make the game more entertaining?

3 types of game promotions

  • In-Game

  • Half-Time or Quarter Break

  • Theme Nights


In-Game Promotions

Promotions that occur while the game is in process

  • Does not include Halftime or Quarter Break

    • i.e.: time-out

  • Must be Simple and easy to execute

    • May include only the public address announcer


In-Game Promotions

Examples:

  • Trivia Questions

  • Dirtiest Car in the Parking Lot

  • T-shirt Toss

  • Lucky Winner ticket Drawing

  • Biggest Fan Recognition


Half-Time/Qtr. Break Promotions

Two Types

Single-Game Promotions

Season Long Promotions


Single-Game Promotions

Activities that take place at one game as opposed to promotions that are run over several games or an entire season

  • Usually run during a quarter brake, half-time, before or end of game

  • Takes more planning and may require fan involvement


Single-Game Promotions

Examples:

  • Concerts

  • Firework displays

  • Giveaways

  • Fan – Fun events

    • 3-point contest

    • 3-legged race

    • Run the bases

    • Meet the players

    • 3-legged basketball


Season Long Promotions

Promotions that continue throughout the entire season.

  • Can be a single game promotion that you repeat through the entire season

  • May have winners from one event return to defend their title for the next game

  • May have winner with the highest score during the season be the winner.


Season Long Promotions

Examples:

3-Point Contest

Field Goal Contest


Theme Nights

Increase fan attendance by pulling in groups of people who might not otherwise attend the games.

Examples:

  • Fan Appreciation Night

  • Youth Teams Night

  • Scout Night

  • Honor Roll Night

  • All Sports Night


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