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Promotion in Sports. Making the game more entertaining. What can you do to make the game more entertaining?. 3 types of game promotions In-Game Half-Time or Quarter Break Theme Nights. In-Game Promotions. Promotions that occur while the game is in process

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promotion in sports

Promotion in Sports

Making the game more entertaining

what can you do to make the game more entertaining
What can you do to make the game more entertaining?

3 types of game promotions

  • In-Game
  • Half-Time or Quarter Break
  • Theme Nights
in game promotions
In-Game Promotions

Promotions that occur while the game is in process

  • Does not include Halftime or Quarter Break
    • i.e.: time-out
  • Must be Simple and easy to execute
    • May include only the public address announcer
in game promotions1
In-Game Promotions


  • Trivia Questions
  • Dirtiest Car in the Parking Lot
  • T-shirt Toss
  • Lucky Winner ticket Drawing
  • Biggest Fan Recognition
half time qtr break promotions
Half-Time/Qtr. Break Promotions

Two Types

Single-Game Promotions

Season Long Promotions

single game promotions
Single-Game Promotions

Activities that take place at one game as opposed to promotions that are run over several games or an entire season

  • Usually run during a quarter brake, half-time, before or end of game
  • Takes more planning and may require fan involvement
single game promotions1
Single-Game Promotions


  • Concerts
  • Firework displays
  • Giveaways
  • Fan – Fun events
        • 3-point contest
        • 3-legged race
        • Run the bases
        • Meet the players
        • 3-legged basketball
season long promotions
Season Long Promotions

Promotions that continue throughout the entire season.

  • Can be a single game promotion that you repeat through the entire season
  • May have winners from one event return to defend their title for the next game
  • May have winner with the highest score during the season be the winner.
season long promotions1
Season Long Promotions


3-Point Contest

Field Goal Contest

theme nights
Theme Nights

Increase fan attendance by pulling in groups of people who might not otherwise attend the games.


  • Fan Appreciation Night
  • Youth Teams Night
  • Scout Night
  • Honor Roll Night
  • All Sports Night