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洛杉矶中国花灯节. Investment Proposal. Los Angeles Chinese Lantern Festival. Background. Chinese Lantern Festival with its monumental structures has been a tradition for many cities to celebrate Chinese new year.

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Investment Proposal

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洛杉矶中国花灯节

Investment Proposal

Los Angeles Chinese Lantern Festival


Background

  • Chinese Lantern Festival with its monumental structures has been a tradition for many cities to celebrate Chinese new year.

  • From 2006-2008, China’s Vya Color Lantern Culture Ltd. has partnered withHanArt Culture of Toronto and the Government of Ontario in Canada to mount the “Rogers Chinese Lantern Festival”, a spectacular outdoor display of monumental illuminated lanterns on the grounds of Ontario Place.

  • With LA’s warm winter months and large Chinese community in greater LA area, City of Los Angeles/LA INC. wanted to duplicate similar lantern festival to benefit Southern California residents, create jobs, generate out of town stays and boost local economy.


Project Description

  • Since 2008, LA INC. has worked with City of Los Angeles Department of Parks and Recreation and Department of Cultural Affairs to locate an adequate and appropriate site to hold the festival and to identify potential investors and sponsors


Public Sector Organizers

  • This is a “public-private” project to benefit communities at large.

  • City of Los Angeles, Department of Parks and Recreation

  • City of Los Angeles, Department of Cultural Affairs

  • LA INC. the Los Angeles Convention and Visitors Bureau China Office

  • Beijing Municipal Government Information Center/Media Center


Confirmed Location

  • Lake Balboa in Encino

  • San Fernando Valley

  • Requirement for Lantern Festival site:

    • Already closed to the public at sunset, when the festival opens nightly

    • Conveniently located at the intersection of the 405 and 101 freeways

    • Contained more than 22 underdeveloped acres of park land

    • Cannot be viewed from neighboring streets

    • Offers more than adequate parking facilities

    • Includes a major water feature/lake


Proposed Dates

  • Open before U.S. Thanksgiving weekend in November 2012

  • Close after Chinese New Year in February 2013

  • The Festival would run at least for 14 weeks or 100 days during winter months.

  • Capturing residents and visiting friends and families on Thanksgiving, Channuka, Christmas, New Year’s Day, Martin Luther King, Valentine’s Day and Chinese New Year holiday period 2013.


Previous Block-buster Exhibitions in LA


Estimated Costs for Los Angeles


Estimated Return on Investment


 Proposed Timetable

  • 2011

  • Aug Secure commitment from investors and form a corporation

  • Sept Set up a management team, begin to seek corporate sponsorships, source professional festival management company

  • Nov City of LA to sign MOU with Beijing Government for cooperation; Beijing government agrees to manage fabrication and transportation of lanterns to LA

  • Dec Sign contract with Chinese Lantern Festival producer

  • 2012

  • FebWork begins to design and build the lanterns

  • Apr-Aug Lanterns are fabricated in Zigong and prepared for shipping

  • Aug Lanterns leave China for Los Angeles by cargo container ship

  • Sept Lanterns arrive in Port of Los Angeles

  • Oct Advertising and promotions begin to appear regionally

  • Oct Lanterns arrive at Lake Balboa site; installation begins

  • Nov. Lantern Festival Opens

  • 2013

  • Feb Lantern Festival Closes

  • FebDismantling and site restoration begins

  • Mar Site restored to pre-festival condition


Los Angeles Chinese Lantern Festival

洛杉矶中国花灯节


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