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College of Public Health and Human Sciences. Public Health Policy Institute . Communication and Outreach Presenter: Craig Mossbaek Date: August 23, 2013. Most important. Need to coordinate with outside partners Organizations have different roles to play

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college of public health and human sciences

College of Public Health and Human Sciences

Public Health Policy Institute

Communication and Outreach

Presenter: Craig Mossbaek

Date: August 23, 2013

most important
Most important
  • Need to coordinate with outside partners
  • Organizations have different roles to play
  • There are times when the health department will take the lead, and many times when others will take the lead
  • Be prepared to give up some control

Public Health Policy Institute

gaining support within the health department
Gaining Support within the Health Department
  • Health Department staff will usually take the lead here, but outside partners can help
  • Similar to working with other policy makers, the goal is getting support for the policy and making it a priority
  • Gain support from other programs within the health department that will be impacted by the policy
  • Consider if you need buy-in from other governmental agencies, e.g., police, schools, etc.

Public Health Policy Institute

coalitions and partnerships
Coalitions and Partnerships
  • Need to cultivate coalitions and partnerships very early in the process
  • An effective coalition includes people and organizations
    • That represent diverse interests
    • Have resources to devote to the policy effort
    • Have relationships to policy makers and other key stakeholders
    • Provide leadership for the coalition
    • Can work collaboratively

Public Health Policy Institute

communication materials
Communication Materials
  • One-pager (please don’t call it a Fact Sheet)
    • Visually appealing
    • The best information that supports the policy
  • Talking Points – for internal use, but realize that anything is subject to the Freedom of Information Act (FOIA)
  • Media Packets – this is where you can have much more detail, but always lead with the best talking points

Public Health Policy Institute

increase legitimacy and build momentum by referring to
Increase legitimacy and build momentum by referring to…
  • The most localized stories and data available
  • Community Health Assessments
  • Community Health Improvement Plans
  • Annual reports on health data
  • Strategic plans of specific health issues
  • National campaigns

Public Health Policy Institute

media outreach
Media Outreach
  • Reporters
    • Which news outlets or reporters are likely to be covering this issue?
    • Develop a relationship with the reporter
  • Editorial Boards
    • Timing, usually have only one chance at a meeting
  • In health departments, communications with the media are closely monitored – build a relationship with the health department staff that coordinate media relations
  • Other organizations may need to take the lead on media outreach
  • Strategize about what role the health department can play

Public Health Policy Institute

media outreach1
Media Outreach
  • Press events and press releases need to be newsworthy, thinking about content and format:
    • On location with good visuals
    • Local (or national) celebrity
    • A national event or celebration
    • Some policies are newsworthy just in themselves usually because they are controversial
  • Quotes need to be
    • Pithy, interesting, etc.
    • On message

Learn from past experience

Public Health Policy Institute

after policy adoption
After policy adoption
  • Communication and outreach continues to be important to show support for the policy and to help with policy implementation
  • In this phase, the health department can take more of the lead
  • Effective implementation also helps support the next policy effort

Public Health Policy Institute

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