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Adding Mailing Services in a Print Media Environment. Stephen R. Whittaker Adjunct Professor, RIT CIAS/SPM Vice President, Quality Assurance Monroe Litho Rochester, NY ASQ/CMQ/OE, CQA, Senior Member. What do our customers need?. History from subcontracted services

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adding mailing services in a print media environment

Adding Mailing Services in a Print Media Environment

Stephen R. Whittaker

Adjunct Professor, RIT

CIAS/SPM

Vice President, Quality Assurance

Monroe Litho Rochester, NY

ASQ/CMQ/OE, CQA, Senior Member

what do our customers need
What do our customers need?
  • History from subcontracted services
  • Identify specific client requirements [21 questions]
  • Interviewed specific clients about service requirements
  • Build the operating model
  • Review PIA/GATF Economic Data
development of a strategy
Development of a Strategy
  • What are the required elements? [Critical Element: Scope]
    • Develop the capability to imprint mailing information on collateral that is printed in our facility
    • Imprinting from supplied files directly onto product
    • Fold, seal, imprint, bundle and deliver to the USPS
competitors
Competitors
  • Developed a SWOT analysis of three major resources
  • Strength: Very strong client realtionships [out of town]
  • Challenge: Tremendous learning curve
technology
Technology
  • Basic technology: Purchase all NEW Equipment
    • Basic Unit to imprint [Turnkey HP Array System with Cheshire Base]
    • BCC Mailing Software and Accessories
    • Pro-Fold Linx-H Tabber
    • SV 5000 Auto Strapper
    • Quoted at near $100,000*
team resources
Team Resources
  • People [three additional staff]
  • Equipment: Defined
  • Location: Integrate with new Fulfillment Center
  • Support: IT Management [Critical]
  • Operation: Training
  • Sales: Ongoing training/client education
schedule
Schedule
  • Financial Considerations:
    • Prior year services at $125,000
    • Need approximately $225,000 annual revenue to provide two year ROI*
    • Constructed a complete financial template as an operating guide
current status
Current Status
  • Overview of progress against schedule
    • Monitoring contract purchases YTD vs. ROI Volume requirements
    • As of 1 July, we are six-eight months away from initiating this plan
    • Challenge: Changing client demands and products in 2007
summary
Summary
  • Positive business plan for growth
  • Fits the firm’s strategic initiative
  • Positive marketing initiative
  • Excellent cooperation from USPS
  • Thanks for your assistance!
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