Adding mailing services in a print media environment
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Adding Mailing Services in a Print Media Environment. Stephen R. Whittaker Adjunct Professor, RIT CIAS/SPM Vice President, Quality Assurance Monroe Litho Rochester, NY ASQ/CMQ/OE, CQA, Senior Member. What do our customers need?. History from subcontracted services

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Adding Mailing Services in a Print Media Environment

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Adding mailing services in a print media environment

Adding Mailing Services in a Print Media Environment

Stephen R. Whittaker

Adjunct Professor, RIT

CIAS/SPM

Vice President, Quality Assurance

Monroe Litho Rochester, NY

ASQ/CMQ/OE, CQA, Senior Member


What do our customers need

What do our customers need?

  • History from subcontracted services

  • Identify specific client requirements [21 questions]

  • Interviewed specific clients about service requirements

  • Build the operating model

  • Review PIA/GATF Economic Data


Development of a strategy

Development of a Strategy

  • What are the required elements? [Critical Element: Scope]

    • Develop the capability to imprint mailing information on collateral that is printed in our facility

    • Imprinting from supplied files directly onto product

    • Fold, seal, imprint, bundle and deliver to the USPS


Competitors

Competitors

  • Developed a SWOT analysis of three major resources

  • Strength: Very strong client realtionships [out of town]

  • Challenge: Tremendous learning curve


Technology

Technology

  • Basic technology: Purchase all NEW Equipment

    • Basic Unit to imprint [Turnkey HP Array System with Cheshire Base]

    • BCC Mailing Software and Accessories

    • Pro-Fold Linx-H Tabber

    • SV 5000 Auto Strapper

    • Quoted at near $100,000*


Team resources

Team Resources

  • People [three additional staff]

  • Equipment: Defined

  • Location: Integrate with new Fulfillment Center

  • Support: IT Management [Critical]

  • Operation: Training

  • Sales: Ongoing training/client education


Schedule

Schedule

  • Financial Considerations:

    • Prior year services at $125,000

    • Need approximately $225,000 annual revenue to provide two year ROI*

    • Constructed a complete financial template as an operating guide


Current status

Current Status

  • Overview of progress against schedule

    • Monitoring contract purchases YTD vs. ROI Volume requirements

    • As of 1 July, we are six-eight months away from initiating this plan

    • Challenge: Changing client demands and products in 2007


Summary

Summary

  • Positive business plan for growth

  • Fits the firm’s strategic initiative

  • Positive marketing initiative

  • Excellent cooperation from USPS

  • Thanks for your assistance!


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