NATURE  SCOPE OF INTERNATIONAL BUSINESS

NATURE SCOPE OF INTERNATIONAL BUSINESS PowerPoint PPT Presentation


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4/16/2012. 2. KEY TOPICS TO BE COVERED. Nature and Scope of International BusinessInternational Business EnvironmentInternational Markets entry strategiesThe Role of World Trade OrganisationManagement Tools for International BusinessInternational Payment systems

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NATURE SCOPE OF INTERNATIONAL BUSINESS

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1. 4/17/2012 1 NATURE & SCOPE OF INTERNATIONAL BUSINESS By Elisante Ole Gabriel (Tanzania) Chartered Marketer [email protected], www.olegabriel.com +255-784-455-499

2. 4/17/2012 2 KEY TOPICS TO BE COVERED Nature and Scope of International Business International Business Environment International Markets entry strategies The Role of World Trade Organisation Management Tools for International Business International Payment systems & Risks

3. 4/17/2012 3 NATURE & SCOPE OF IBM International Business Management in the context of this subject is used synonymously with International Marketing management (IMM) Deriving from the word ‘International’ it suggests that IBM is about managing business between nations. These nations could be separated by ‘geographical’ or ‘Political’ boundaries.

4. 4/17/2012 4 Globalization This is a concept considering the whole world as one huge homogeneous market. Globalisation is hinged on a number of assumptions. It is however on two major dimensions: Globalization of production Globalization of markets

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6. 4/17/2012 6 Reasons for entering international markets

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21. 4/17/2012 21 Benefits of IBM More opportunities Avenue for learning new concepts and challenges Possibility of developing a global brand A room to benefit from economies of scale & scope Spread of risks … AND Wider scope for innovation and creativity.

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