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BSNL Trust Card

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BSNL Trust Card. What is Trust Card?. Co-branded Prepaid Card for all ‘Citizens of India’ by BSNL & ItzCash Easy alternative to cash and works like Cash Payments for all BSNL services across all circles BSNL Mobile post paid and prepaid BSNL Landline, WLL services BSNL VAS products

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Presentation Transcript
what is trust card
What is Trust Card?
  • Co-branded Prepaid Card for all ‘Citizens of India’ by BSNL & ItzCash
  • Easy alternative to cash and works like Cash
  • Payments for all BSNL services across all circles
    • BSNL Mobile post paid and prepaid
    • BSNL Landline, WLL services
    • BSNL VAS products
  • Payments at over 10,000 other ItzCash billers for digital payments which includes categories like:
    • Travel
    • Utility
    • Telecom
key success factors for prepaid cards
Key Success Factors for Prepaid Cards
  • Environment
    • Very high mobile penetration has brought prepaid cards culture
    • Discount available on payments through Pre Paid cards
    • Easy recharge of cards available at corner shop
    • Overall costs and fees are affordable
  • Need
    • Safety - Cash is dangerous to carry
    • Difficulty in making small payments as change is difficult to find
    • Billers need not make elaborate arrangement to collect money
    • Convenience - Helps in Making payment without queues
    • No need to expose your full bank balance through Internet banking/Debit card while making payments
  • Advantages
    • Easy to make small payments over phones (mobile/landline/Internet)
    • Facilitates on line payments remotely thus saves consumer time & resources in going to make cash payments
    • Direct saving through available discounts
    • Nation saves on currency/coins printing
    • Prevents circulation of fake currency
    • Limits risks
features of trust card
Features of Trust Card
  • At par value product – Empowers the user to make payments for services safely and conveniently. 
  • No hidden costs – Customer can utilize full value of card.
  • Pay online, on-mobile and IVRS.  
  • Micro payments - Uniquely enables the consumer to process micro payments of `10 upto ` 10,000 .  These micro payments will help the BSNL customer to purchase VAS products.
features of trust card contd
Features of Trust Card contd.
  • There are two types of Trust Cards
    • Card for retailers (B2B – Business to Business):
      • For selling BSNL VAS, payment of other bills on behalf of customers and topping up customer cards.
      • On these cards special discounting to retailers for VAS retailing is given
    • Card for customers (B2C – Business to Customer):
      • Common customers may use this card for direct bill payments/ prepaid top-up etc. on their own.
features of trust card1
Features of Trust Card
  • For issuing B2C card KYC is required
    • No KYC
      • Card can be loaded with Rs. 10,000/-
      • Payment can be made for utility bills only viz. electricity, telephone, water tax etc.
    • Full KYC
      • Any kind of transaction allowed,
      • Amount which can be kept in Card – Maximum Rs. 50,000/-
      • Individual recharge amount – no limit, subject to overall limit
      • Daily payment limit – No upper limit
      • Annual payment limit of Rs. 2 Lakhs.
  • Recharge/ Upgrade:
    • Reloading with a TRUST ‘recharge’ voucher available at the nearest outlet.
    • To increase limit of card, opt for upgrading the card facility by giving full KYC.
why should i use trust card
Why should I use TRUST Card?
  • Avail 1% discount in next bill, if making payments of BSNL bills through Trust Card.
  • Retailers are duly incentivized with commission on each bill payment & Mobile top up through their card.
  • All other advantages/ convenience of pre paid cards
  • Make payments of about 10,000 services on line.
advantages over competing products
Advantages over competing products
  • TRUST Card can be used to pay bills, purchase talk time of other Telcos which is limited in case of Airtel Money.
  • Payments through Trust Card can be made either online or through SMS or over IVR. However Airtel money can be used only through mobile.
  • Airtel Money allows payments of limited no. of billers however Trust Card supports for 10000+ billers along with payments for BSNL services.
  • No processing fee/KYC charges/upgradation charges.
advantages over credit card
Advantages Over Credit Card
  • Credit cards are more risk prone.
  • Procedure to acquire a credit card is lengthy & tedious.
  • Default on Credit card payment can ruin your credit rating and even deny you future loans.
  • For Trust Card, just visit BSNL CSCs / ItzCash world outlets and fill the KYC form and get it.
  • Prevents you going overboard while spending
how to use trust card
How to use TRUST Card?
  • Card has a 12 digit account number and 4 digit password (which is masked) on backside.
  • Unmask account number and password after purchase of card and use it to make payments.
  • Don’t reveal your card or PIN no. to any one
  • To know more visit or call 1860-345-7575.
  • List of billers for which payment can be made, along wiith applicable tariff is available on above website
action plan for promotion by circles
Action plan For Promotion by Circles
  • Retailer list on BSNL website: To put ItzCash retail network list on BSNL websites so that end consumer is aware where he can avail BSNL services
  • 1% discount on postpaid bill payment: To create awareness that consumer can avail 1% discount on postpaid bill payment through Trust card
  • Database promotion: To share consumer database with ItzCash team, so that they can do some promotion to drive footfall for BSNL services at ItzCash World Outlet
  • Bill branding: To put info about availability of Trust card on bills thus helping the end consumer to walk in at outlet and avail Trust card services
  • To promote trust card on BSNL website for both retailers and consumers.
way forward
Way Forward
  • B2B card made available in 400 cities across India. List of cities available at Intranet.
  • B2C card shall be made available in market shortly