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i P rojector

i P rojector. Lauren Broderick Alex Cox Eryn Eledge Katie Keller Dan Rosario. Product Offering Mission Statement Product Position The Market Competition Marketing Objectives Distribution Pricing Marketing Communications Financials Q&A. Agenda. Product Offering.

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i P rojector

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  1. iProjector Lauren Broderick Alex Cox Eryn Eledge Katie Keller Dan Rosario

  2. Product Offering • Mission Statement • Product Position • The Market • Competition • Marketing Objectives • Distribution • Pricing • Marketing Communications • Financials • Q&A Agenda

  3. Product Offering Built-in projector implemented in the next generation of iPhones

  4. Mission Statement “iProjector aims to provide consumers with the ability to conveniently share information with others.”

  5. ProductPosition • Technology Industry • Smart Phone Category • High Quality • Convenience in Technology Innovation

  6. Target Market • Ages 17-50 • Middle to Upper Class • Need & Appreciation for Technology Market Needs

  7. Market Segments • Geographic's • 43 Countries • Demographics • Ages 17 to 50 • Professional and Technological Occupation • Students • $36,000 + • Behavioral and Psychographic Factors • Customer Loyalty • Regular Users

  8. Market Size & Growth

  9. Market Trends • Higher Screen Resolution • Gaming Capabilities • Higher Availability LTE • Higher Focus on Low-End Devices

  10. Competition

  11. Marketing Objectives • Awareness of Conveniences • Convince Consumers of Need

  12. Distribution • Apple • Third Party Facilities • Suppliers

  13. Pricing • Standard Apple Pricing • With a 2 Year Wireless Contract • $199 (16 GB) • $299 (32 GB) • $399 (64 GB) • No Contract • $649 (16 GB) • $749 (32 GB) • $849 (63 GB)

  14. Marketing Communications • Advertising • Commercials • Print Ads • Personal Selling • Demonstrations • Retail Stores • Trade Shows • Public Relations • Key Notes • CES • Sales Promotions • Wireless Contract

  15. Financials

  16. Break-even

  17. Overview iProjectorwill satisfy iPhone consumers with a need to share information in a convenient way.

  18. Questions?

  19. References • Apple Inc. Apple reports third quarter results, 2013. Web. 16 Oct. 2013. http://www.apple.com/pr/library/2013/07/23Apple-Reports-Third- Quarter-Results.html • Brookstone. (2012). Pocket projector for iPhone4 and 4S devices. Retrieved from Brookstone:http://www.brookstone.com/pocket-projector-for-iphon4?bkiid=SearchResults|CategoryProductList|755165p • Costello, Sam. (2013, September 8). A list of Information about every U.S. iPhone Carrier. iPhone/iPod. Retrieved December 4, 2013, from http://ipod.about.com/od/introductiontotheiphone/a/Info- About-Every- U-S-Iphone-Carrier.htm • Ricknas, M. (2013, December 5). Four trends that will shape the smartphone market in 2014. Retrieved from http://www.citeworld.com/mobile/22749/smartphone-trends-2014 • Samsung. (2012). Samsung galaxy beam. Retrieved from Samsung: http://www.samsung.com/global/microsite/galaxybeam/feature.html

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