LASER RANGEFINDERS
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LASER RANGEFINDERS. THE WORLD’S #1 LASER RANGEFINDER. PR COVERAGE. Publications American Hunter – March 2012 Bowhunter – June 2012 Eastman’s Bowhunting Journal – March 2012 Bowhunting World Buyer’s Guide – 2012 Sportsman’s Bowhunter Gear Guide – 2012. PR COVERAGE. Publications

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Laser rangefinders

LASER RANGEFINDERS

THE WORLD’S #1 LASER RANGEFINDER


Laser rangefinders

PR COVERAGE

Publications

  • American Hunter – March 2012

  • Bowhunter – June 2012

  • Eastman’s Bowhunting Journal – March 2012

  • Bowhunting World Buyer’s Guide – 2012

  • Sportsman’s Bowhunter Gear Guide – 2012


Laser rangefinders

PR COVERAGE

Publications

  • SHOT Business – Fusion 1600 ARC

    • January 2012

  • BC Outdoors – Scout 1000

    • Summer 2012

  • Bow & Arrow Hunting – Sport 850

    • March 2012


Laser rangefinders

PR COVERAGE

Oct 2012


Laser rangefinders

2012 PRINT MEDIA PLAN

  • Highlights

  • American Hunter

  • American Rifleman

  • Bowhunter

  • Bugle

  • Eastman’s Hunting Journal

  • Field & Stream

  • Petersen’s Hunting


Laser rangefinders

2012 TV MEDIA PLAN

  • Highlights

  • Outdoor Channel

  • Sportsman Channel

  • NBC Sports Channel

  • Pursuit Channel


2013 new products

2013 NEW PRODUCTS


Laser rangefinders

THE 2012 FAMILY


Laser rangefinders

CREATING THE FAMILY

  • Objective

  • Create a family using the G Force 1300 ARC as the foundation

  • Rationale

  • The vertical compact design shows well at retail

  • Allows us to dominate at the most competitive price points


Laser rangefinders

INTRODUCING…

An integration of Bushnell’s Award Winning Performance with the

Scout 1000 ARC…

… and the Premium Look and Features of the

G Force 1300 ARC


Laser rangefinders

SCOUT DX 1000 ARC

Aiming Reticle, Laser Transmit

Rifle Mode Indicator

Battery Life Indicator

Line-Of-Sight, Unit of Measure

Degree of Angle/Holdover


Laser rangefinders

SCOUT DX 1000 ARC

Bow & Rifle Modes


Laser rangefinders

SCOUT DX 1000 ARC

Bow & Rifle Modes


Laser rangefinders

SCOUT DX 1000 ARC

Bow & Rifle Modes


Laser rangefinders

SCOUT DX 1000 ARC

  • Selective Targeting System

SCAN


Scout dx 1000 arc

SCOUT DX 1000 ARC

Key Features

  • 5-1000 Ranging Performance

    • 1/10th yard displayed to 199 yards

  • Angle Range Compensation (ARCTM)

    • Bow Mode – True Horizontal to 99 yards

    • Rifle Mode – Displays holdover/bullet drop

      • Inches, centimeters, MOA & 1/10th MIL

  • Variable Sight-In Distance (VSITM)

  • E.S.P. – Extreme Speed Precision

    Availability

  • February 2013


Laser rangefinders

COMPARISON

Leupold


Laser rangefinders

BUSHNELL WELCOMES TEAM PRIMOS


Laser rangefinders

TEAM PRIMOS INTEGRATION

  • Objective

  • Create a new product at the $199 that will dominate the price point.

  • Rationale

  • The Bowhunter LRF has been around for a while and still does very well, but we want to “Throw the Knock Out Punch”.


Laser rangefinders

INTRODUCING…

  • A laser rangefinder for Bow and Rifle hunters.

  • Improved ARC Bow Mode that provides TRUE Horizontal Distance out to 199 yards.

  • That displays Line of Sight, Inclination Angle, and “Shoots Like” information at lightening fast speeds.

  • The competition won’t be able to handle


The truth

THE TRUTH

Key Features

  • 7-850 Ranging Performance

  • Angle Range Compensation (ARCTM)

    • Bow Mode – True Horizontal to 199 yards

  • Lightening Fast Acquisitions

  • One Button Operation

  • 4x Magnification

  • Posi-Thread™ Battery Door

    Availability

  • February 2013


Laser rangefinders

COMPARISON

Leupold


2013 lrf family

2013 LRF Family


2013 bullet proof guarantee

2013 BULLET PROOF GUARANTEE

  • “You’ll love them or we will buy them back---it’s that simple and they are that good”---Michael Waddell

  • Extended to beyond just Legend UHD binoculars

  • Adding all optical products Trophy XLT and above

  • Including Hunting laser rangefinders 

  • If our consumers are not convinced these are the finest performance optics in their class, return them for a full refund of the purchase price

  • The New Bushnell Bullet Proof Money Back Guarantee---the best guarantee in the business.


Laser rangefinders

LASER RANGEFINDERS


Laser rangefinders

LASER RANGEFINDERS

  • Simmons LRF 600 TI

  • Tilt Intelligence™ providing THD (True Horizontal Distance)

  • Vertical Profile

  • 10-600 Yards / Meters Range

  • 4x Magnification

  • One Button Operation

  • Simmons LRF 600

  • Vertical Profile

  • 10-600 Yards / Meters Range

  • 4x Magnification

  • One Button Operation


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