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Punta Cana International Airport Annual Visitors Exit Survey PowerPoint PPT Presentation


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Punta Cana International Airport Annual Visitors Exit Survey. Dr. Rich Harrill Dr. Brian J. Mihalik. The Survey. 37 questions to evaluate airport satisfaction 18 questions to evaluate vacation satisfaction and vacation decision making Demographic information. Our Sample.

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Punta Cana International Airport Annual Visitors Exit Survey

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Punta cana international airport annual visitors exit survey l.jpg

Punta Cana International AirportAnnual Visitors Exit Survey

Dr. Rich Harrill

Dr. Brian J. Mihalik


The survey l.jpg

The Survey

  • 37 questions to evaluate airport satisfaction

  • 18 questions to evaluate vacation satisfaction and vacation decision making

  • Demographic information


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Our Sample

  • Surveyed Wednesday, May 12th, 2010 through Sunday, May 16th, 2010

  • 1,387 total surveys collected

  • We believe we had a high response rate (≈75%)


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The Population

  • 54% female

  • 53% college graduates

  • 63% classified as professional / managerial

  • 38 years old on average and evenly distributed

  • Most are from United States, Canada, or United Kingdom


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The Population


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Satisfaction by Demographics

  • No difference by gender

  • No difference by education

  • Entrepreneurs were less satisfied with the airport

  • Visitors between ages 55-64 were generally more satisfied


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Satisfaction by Country

  • French visitors are generally less satisfied

  • Visitors from the Other Americas are generally more satisfied


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Changes from over 2009

  • Use caution when interpreting data due to seasonal shift in sampling period

  • Mean overall airport evaluation improved from 3.56 to 3.77 on a five point scale

  • Significant improvement in 32 of 36 attributes


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Changes from 2009


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Changes from 2009

  • One satisfaction score was significantly lower

    • Temperature within the arrival terminal and baggage claim


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Stability from 2009

  • Three satisfactions scores did not change

    • Ease of getting around departure terminal

    • Temperature within the departure terminal

    • Efficiency of immigration and customs when departing the airport


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Improvements from 2009

  • Satisfaction scores the most improvement

    • Quality / cleanliness of airport restrooms in arrival area

    • Quality / cleanliness of airport restrooms in departure area

    • Bank teller machine for currency conversion after arrival


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Importance Performance Analysis

  • Attributes importance measured with statistical model

  • Performance measured by mean satisfaction score

  • These scores used to sort attributes into four categories


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Importance Performance Analysis


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High Importance, High Performance


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High Importance, Low Performance


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Low Importance, High Performance


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Low Importance, Low Performance


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Importance Performance Analysis

  • Same procedure

  • Vacation satisfaction as determined by activities and airport satisfaction


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High Importance, High Performance


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High Importance, Low Performance


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Low Importance, High Performance


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Low Importance, Low Performance


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Activity Participation


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Conclusions

  • Many positive improvements over 2009

  • Improvement needed in restaurants and duty free shops

  • The airport is a driver of vacation satisfaction


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Conclusions

  • Beach activities are most important and most satisfying

  • Urban activities are least important and least satisfying

  • Souvenir purchasing experiences are disappointing

  • A survey of airline pilots and crews


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Contact

Dr. Rich Harrill

Email: [email protected]

Phone: 803-777-7682


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¡Gracias Punta Cana!


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