Punta cana international airport annual visitors exit survey
Download
1 / 28

Punta Cana International Airport Annual Visitors Exit Survey - PowerPoint PPT Presentation


  • 153 Views
  • Updated On :

Punta Cana International Airport Annual Visitors Exit Survey. Dr. Rich Harrill Dr. Brian J. Mihalik. The Survey. 37 questions to evaluate airport satisfaction 18 questions to evaluate vacation satisfaction and vacation decision making Demographic information. Our Sample.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Punta Cana International Airport Annual Visitors Exit Survey' - queenie


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Punta cana international airport annual visitors exit survey l.jpg

Punta Cana International AirportAnnual Visitors Exit Survey

Dr. Rich Harrill

Dr. Brian J. Mihalik


The survey l.jpg
The Survey

  • 37 questions to evaluate airport satisfaction

  • 18 questions to evaluate vacation satisfaction and vacation decision making

  • Demographic information


Our sample l.jpg
Our Sample

  • Surveyed Wednesday, May 12th, 2010 through Sunday, May 16th, 2010

  • 1,387 total surveys collected

  • We believe we had a high response rate (≈75%)


The population l.jpg
The Population

  • 54% female

  • 53% college graduates

  • 63% classified as professional / managerial

  • 38 years old on average and evenly distributed

  • Most are from United States, Canada, or United Kingdom



Satisfaction by demographics l.jpg
Satisfaction by Demographics

  • No difference by gender

  • No difference by education

  • Entrepreneurs were less satisfied with the airport

  • Visitors between ages 55-64 were generally more satisfied


Satisfaction by country l.jpg
Satisfaction by Country

  • French visitors are generally less satisfied

  • Visitors from the Other Americas are generally more satisfied


Changes from over 2009 l.jpg
Changes from over 2009

  • Use caution when interpreting data due to seasonal shift in sampling period

  • Mean overall airport evaluation improved from 3.56 to 3.77 on a five point scale

  • Significant improvement in 32 of 36 attributes



Changes from 200910 l.jpg
Changes from 2009

  • One satisfaction score was significantly lower

    • Temperature within the arrival terminal and baggage claim


Stability from 2009 l.jpg
Stability from 2009

  • Three satisfactions scores did not change

    • Ease of getting around departure terminal

    • Temperature within the departure terminal

    • Efficiency of immigration and customs when departing the airport


Improvements from 2009 l.jpg
Improvements from 2009

  • Satisfaction scores the most improvement

    • Quality / cleanliness of airport restrooms in arrival area

    • Quality / cleanliness of airport restrooms in departure area

    • Bank teller machine for currency conversion after arrival


Importance performance analysis l.jpg
Importance Performance Analysis

  • Attributes importance measured with statistical model

  • Performance measured by mean satisfaction score

  • These scores used to sort attributes into four categories







Importance performance analysis19 l.jpg
Importance Performance Analysis

  • Same procedure

  • Vacation satisfaction as determined by activities and airport satisfaction







Conclusions l.jpg
Conclusions

  • Many positive improvements over 2009

  • Improvement needed in restaurants and duty free shops

  • The airport is a driver of vacation satisfaction


Conclusions26 l.jpg
Conclusions

  • Beach activities are most important and most satisfying

  • Urban activities are least important and least satisfying

  • Souvenir purchasing experiences are disappointing

  • A survey of airline pilots and crews


Contact l.jpg
Contact

Dr. Rich Harrill

Email: [email protected]

Phone: 803-777-7682



ad