Marketing students library student centered promotion for the library
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Marketing Students + Library = Student-Centered Promotion for the Library PowerPoint PPT Presentation


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Marketing Students + Library = Student-Centered Promotion for the Library. Nora Hillyer – Research Services Director Danielle Shultz – Reference Desk Supervisor. Why?. Reference Desk Statistics Over the Years…. What?. Business Marketing Students Group 1: Traditional Marketing Methods.

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Marketing Students + Library = Student-Centered Promotion for the Library

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Marketing students library student centered promotion for the library

Marketing Students +Library =Student-Centered Promotion for the Library

Nora Hillyer – Research Services Director

Danielle Shultz – Reference Desk Supervisor


Marketing students library student centered promotion for the library

Why?


Reference desk statistics over the years

Reference Desk Statistics Over the Years…


Marketing students library student centered promotion for the library

What?


Business marketing students group 1 traditional marketing methods

Business Marketing Students Group 1: Traditional Marketing Methods


Survey question examples

Survey Question Examples

  • Demographics

  • Have you attended a library session?

  • Do you know about our reference services

    • (desk, chat, email, phone)

  • Do you use our services?

  • What services do you prefer to use?


How would you prefer to get research help

How would you prefer to get research help?

If in the library…

If off-campus…

1) Library Website

2) Google

3) Chat

  • 1) Reference Desk

  • 2) Library Website

  • 3) Google


Statistically significant correlations

Statistically Significant Correlations


Other responses

“Other” Responses

“Have not really had the need yet”

“I’m always online and never physically in the library and thus nowhere near the reference desk”

“I have never used the library, but would love to attend a session on services available”

“I live over an hour away from campus and do not have a parking pass for Dodge campus”

“Usually just go there to study with classmates”


Marketing students library student centered promotion for the library

Strategies to Market Research Services

Marketing Students

Targeted Campaigns

Other Departments on Campus

Library Home Page

My.unomaha.edu


Marketing students library student centered promotion for the library

Bookmark Idea


Marketing students library student centered promotion for the library

Flyer Idea


Marketing students library student centered promotion for the library

Syllabus Idea

SYLLABUS EXAMPLE

Additional Resources:

UNO Research Center:The UNO Research Center is available to all students. They are able to assist students in researching sources, topics, and points of discussion for papers. The UNO Research Center is located on the lower level of the Criss Library. They are also available for live chat and email during all hours the library is open.  


Marketing students library student centered promotion for the library

Strategies to Market Research Services


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