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Marketing Students + Library = Student-Centered Promotion for the Library

Marketing Students + Library = Student-Centered Promotion for the Library. Nora Hillyer – Research Services Director Danielle Shultz – Reference Desk Supervisor. Why?. Reference Desk Statistics Over the Years…. What?. Business Marketing Students Group 1: Traditional Marketing Methods.

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Marketing Students + Library = Student-Centered Promotion for the Library

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  1. Marketing Students +Library =Student-Centered Promotion for the Library Nora Hillyer – Research Services Director Danielle Shultz – Reference Desk Supervisor

  2. Why?

  3. Reference Desk Statistics Over the Years…

  4. What?

  5. Business Marketing Students Group 1: Traditional Marketing Methods

  6. Survey Question Examples • Demographics • Have you attended a library session? • Do you know about our reference services • (desk, chat, email, phone) • Do you use our services? • What services do you prefer to use?

  7. How would you prefer to get research help? If in the library… If off-campus… 1) Library Website 2) Google 3) Chat • 1) Reference Desk • 2) Library Website • 3) Google

  8. Statistically Significant Correlations

  9. “Other” Responses “Have not really had the need yet” “I’m always online and never physically in the library and thus nowhere near the reference desk” “I have never used the library, but would love to attend a session on services available” “I live over an hour away from campus and do not have a parking pass for Dodge campus” “Usually just go there to study with classmates”

  10. Strategies to Market Research Services Marketing Students Targeted Campaigns Other Departments on Campus Library Home Page My.unomaha.edu

  11. Bookmark Idea

  12. Flyer Idea

  13. Syllabus Idea SYLLABUS EXAMPLE Additional Resources: UNO Research Center:The UNO Research Center is available to all students. They are able to assist students in researching sources, topics, and points of discussion for papers. The UNO Research Center is located on the lower level of the Criss Library. They are also available for live chat and email during all hours the library is open.  

  14. Strategies to Market Research Services

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