Marketing students library student centered promotion for the library
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Marketing Students + Library = Student-Centered Promotion for the Library PowerPoint PPT Presentation


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Marketing Students + Library = Student-Centered Promotion for the Library. Nora Hillyer – Research Services Director Danielle Shultz – Reference Desk Supervisor. Why?. Reference Desk Statistics Over the Years…. What?. Business Marketing Students Group 1: Traditional Marketing Methods.

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Marketing Students + Library = Student-Centered Promotion for the Library

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Marketing Students +Library =Student-Centered Promotion for the Library

Nora Hillyer – Research Services Director

Danielle Shultz – Reference Desk Supervisor


Why?


Reference Desk Statistics Over the Years…


What?


Business Marketing Students Group 1: Traditional Marketing Methods


Survey Question Examples

  • Demographics

  • Have you attended a library session?

  • Do you know about our reference services

    • (desk, chat, email, phone)

  • Do you use our services?

  • What services do you prefer to use?


How would you prefer to get research help?

If in the library…

If off-campus…

1) Library Website

2) Google

3) Chat

  • 1) Reference Desk

  • 2) Library Website

  • 3) Google


Statistically Significant Correlations


“Other” Responses

“Have not really had the need yet”

“I’m always online and never physically in the library and thus nowhere near the reference desk”

“I have never used the library, but would love to attend a session on services available”

“I live over an hour away from campus and do not have a parking pass for Dodge campus”

“Usually just go there to study with classmates”


Strategies to Market Research Services

Marketing Students

Targeted Campaigns

Other Departments on Campus

Library Home Page

My.unomaha.edu


Bookmark Idea


Flyer Idea


Syllabus Idea

SYLLABUS EXAMPLE

Additional Resources:

UNO Research Center:The UNO Research Center is available to all students. They are able to assist students in researching sources, topics, and points of discussion for papers. The UNO Research Center is located on the lower level of the Criss Library. They are also available for live chat and email during all hours the library is open.  


Strategies to Market Research Services


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