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Portrait Quadstone

Portrait Quadstone. Self-Service Analytics 2.1: Response Optimizer . Starting in 15 minutes. Starting in 10 minutes. Starting in 5 minutes. Starting in 2 minutes. Starting now. Please join the teleconference call—any problems, support@quadstone.com. How to ask questions.

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Portrait Quadstone

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  1. Portrait Quadstone Self-Service Analytics 2.1: Response Optimizer Starting in 15 minutes Starting in 10 minutes Starting in 5 minutes Starting in 2 minutes Starting now Please join the teleconference call—any problems, support@quadstone.com

  2. How to ask questions Use Q&A (not Chat please): • Click on the Q&A Panel icon at the bottom-right of your screen: • Type in your question:

  3. Webinar: Response Optimizer • Presenter: Alistair Ewing, Product Manager • Agenda • Why? • What? • Demo

  4. Why? • Organizations are running lots of campaigns • Increasing demand for • More analysis • More accessible analysis • Quicker analysis • Campaign planning using response data • Campaign planning using predictive models • Current situation • Campaign planning is TOO SLOW! • Especially if lists defined via • data analysis, ad-hoc query or exploration • predictive modeling • Analytical tools are separate from campaign management systems • Analytical tools are not designed for this (even with the Quadstone System!

  5. CM Campaign Target Self-Service Analytics Campaign Analyze Campaign Report What? Response Optimization cycle

  6. What? Lists Data Report DB Metadata FF

  7. What? Re-running predefined lists … 2. export selected list Lists Data Report DB 1. view lists Saved lists Metadata FF

  8. What? Ad-hoc list creation … 2. target Queries Create list 3. export list Lists Data Report DB 1. explore data Saved lists Metadata FF

  9. What? Re-use existing models … Queries Create list 3. export list Lists Data Report DB 2. target Saved models Saved lists Metadata FF 1. view models

  10. What? Auto model on your data… Queries Create list 3. export list Lists Data Report DB 2. target Saved models Saved lists Metadata FF 1. create models Auto model

  11. What? Build your own models… Queries Create list 3. export list Lists Data Report DB 2. target Saved models Saved lists Metadata FF 1. create models Auto model Build model

  12. Demo

  13. Any questions?

  14. After the webinar • These slides, and a recording of this webinar will be available via http://support.quadstone.com/info/events/webinars/ • Any problems or questions, please contact support@quadstone.com

  15. Upcoming webinars See http://support.quadstone.com/info/events/webinars/

  16. www.portraitsoftware.com

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