eMarketing Overview

1. eMarketing Overview Digital Performance Inc. 2700 Cherry Avenue Long Beach CA 90755 866.469.7623 dpsales@digitalperformance.com www.digitalperformance.com

2. Why focus on the Internet? • Acquire new customers – reach new markets • Cost effective way to reach auto enthusiasts • People use it to find “hard-to-find” parts • Aftermarket Parts are the highest dollar volume products sold on the Internet

3. Overview • About Digital Performance Inc. • Statistics on Internet Use Today • Tips to Get Listed High on Search Engines Like Google and Yahoo • Online Advertising – Why Do It? • Other Ways to Market Online • Improve Your Website

4. Digital Performance Inc. A leading eBusiness Solutions Provider with products and services tailored for the Automotive Aftermarket. • eCommerce web development & integration • eCatalog content manager & delivery • performance parts cataloging software • Build and maintain product data (on website, price lists, application charts) • eMarketing strategies and solutions • Search engine placement & optimization • DPI’s Aftermarket Search Engines

5. Search Engines Stats • Over 150 advertisers • 13+ million visitors • 265+ million page views • Parts look up has over 800 manufacturers and 1,000,000 performance parts indexed • Search by Manufacturer, Part #, or Category • Over 36,000 aftermarket companies listed – manufacturers, distributors, publications and service providers

6. Overview • About Digital Performance Inc. • Statistics on Internet Use Today • Online Advertising – Why Do It? • Other Ways to Market Online • Improve Your Website

7. Statistics on Internet Use Today • Two out of every three Americans spend time online. • Pew Internet & American Life Project • 42% search for performance parts online • Performance Stores, Inc. • 45% of people visit Automotive sites • Reuters • 95% of SEMA companies have websites • SEMA

8. Need to Focus More on Internet • Only 5 out of 50 SEMA companies surveyed use proper search engine techniques* • eCommerce adds 10% to 20% revenue to a traditional brick-and-mortar company* • Auto parts exceeded $1 Billion in sales on eBay • MarketingVOX News * Survey by Digital Performance Inc.

9. Overview • About Digital Performance Inc. • Statistics on Internet Use Today • Online Advertising – Why Do It? • Other Ways to Market Online • Improve Your Website

10. Why Advertise on the Internet? • Highly effective • Can track results • 42% look for auto parts online • Niche sites can target your demographic better and are usually less expensive • Most online marketing options are significantly less than print advertising

11. DPI Search Engines of the Aftermarket • Market exclusively to Aftermarket Industry and enthusiasts • Advertisers get on average 350 visits daily • Over 100,000 visitors daily • Over 265 million page views

12. StreetPerformance Home Page Features Market segments help narrow down your search by specialty or interest

13. StreetPerformance Home Page Features Main Categories help narrow your search down by specialty parts and equipment

14. StreetPerformance Home Page Features Check out the latest products offered on the Home Page or by Market Segment

15. StreetPerformance Home Page Features Find shows and events in your area, or catch up on the latest industry news

16. StreetPerformance Home Page Features Home Page advertisers get maximum exposure

17. StreetPerformance Tab Home Page Tab Home Page advertisers get maximum exposure in a specialized market segment

18. StreetPerformance Tab Home Page

19. Main Category Page Main Category advertisers get excellent exposure in a specialized product line

20. Main Category Page

21. Category Listings Page Category Listings is the most affordable level for advertisers looking for great exposure

22. Category Listings Page Premium Listings show up first on all category listing pages

23. Publish eCataloged Parts Manufacturers can publish popular parts to StreetPerformance

24. Distributor Program Enrolled distributors’ banners show up on all products pages for the brands carried

25. Suggested Online Marketing Budget • Dedicate 30% to 40% of total marketing budget for online marketing • Suggested online marketing budget allocation: • 30% on Website Improvements • Improve navigation – make it easy to find parts • Improve content – detailed parts info, tech tips, installation instructions, etc. • Optimize for search engines • 25% on PPC or CPM programs • 10-20 keywords – choose specific keywords/phrases • 40% on Niche sites • StreetPerformance, AutomotiveDigest, etc.

26. Overview • About Digital Performance Inc. • Statistics on Internet Use Today • Tips to Get Listed High on Search Engines Like Google and Yahoo • Online Advertising – Why Do It? • Other Ways to Market Online • Improve Your Website

27. Press Releases with dpiWire • Use press release services • Digital Performance’s dpiWire service • Over 250 aftermarket publications • Send press releases day or night

28. eNewsletters • DPI’s eNewsletters go to over 80K subscribers every month • Showcase products • Press releases • New advertisers • Industry events • Send your own eNewsletters on a regular basis

29. Testimonials “There’s a buzz right now in the Industry… everyone we talk to has great things to say of StreetPerformance and RaceIndustry…” .: Oscar A. Romano General Manager Ferrea Racing

30. Testimonials “Our business immediately increased after signing up with with the advertising programs…” .: Dave White Owner White’s Pit Stop

31. Testimonials “StreetPerformance is the best directory I’ve ever used and has driven a bunch of traffic to our website…” .: Kevin Schultheis General Manager PerformanceDepot.com

32. Testimonials “As soon as we started advertising on StreetPerformance, both our web traffic and sales leads just skyrocketed…” .: Al Lovera Owner REV

33. Thank You! Please contact us for more information on the services outlined in this presentation. Digital Performance Inc. 2700 Cherry Avenue Long Beach CA 90755 866.469.7623 dpsales@digitalperformance.com www.digitalperformance.com