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Responsible Gaming Online Player Perspectives, Best Practice and the Future

Responsible Gaming Online Player Perspectives, Best Practice and the Future. Dr. Jonathan Parke Centre for the Study of Gambling University of Salford. Global Online Gambler Report (eCOGRA, 2007) Value Placed on CSR Measures by Players (N=8584). Spending Limits N=8584. Time Limits

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Responsible Gaming Online Player Perspectives, Best Practice and the Future

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  1. Responsible Gaming Online Player Perspectives, Best Practice and the Future • Dr. Jonathan Parke • Centre for the Study of Gambling • University of Salford

  2. Global Online Gambler Report (eCOGRA, 2007) Value Placed on CSR Measures by Players (N=8584) Spending Limits N=8584 Time Limits N=8461 Self-Exclusion N=8198 Financial Statements N=8391

  3. Global Online Gambler Report (eCOGRA, 2007) Other findings • Value placed on “social responsibility” measures related to game preferences (except lottery) • Those wagering more per session consider spend limits to be less useful • Those playing poker more frequently place less value on responsible gaming features • With the exception of financial statements – players who consider themselves skilful place less value on Responsible gaming features

  4. Open-ended Survey QuestionCSR Options - Frequency of Responses Global Online Gambler Report (eCOGRA, 2007) Views on Responsible Gaming Features Question: “As a player, is there anything further that you like to see done in relation to responsible gambling online?” N = 557 out 10865

  5. Global Online Gambler Report (eCOGRA, 2007) Example 1 – Understanding Payout Percentages I would really like to have more wins compared to the amount of money I spend. For instance, the first year I started online gambling, I spent about $46,000 of which I only won about $22,000, and it has only gotten worse since then. I rarely win, winning meaning if I bet anywhere from $50 to $100, I consider it a win of $1500 to $2500. I would really like to win more. Last 2 years I think I only won 1-2 times where I cashed out and had my winnings sent to me. Also, I would really like to have more clarification on when you say "Payout Percentages". What does the casino and the powers that be consider as “payouts”. How do you figure it and what do you base your information on? Does payout percentages mean actual money that people cashed out with from what they spent or what the casino paid out over and above what was spent at the casinos? That is not clear and therefore "payout percentages" has no meaning for me because that could mean anything. Female, aged 46-55, USA, Retired

  6. Focus 2 - Case against CSR: Responsibility Rests with Players Global Online Gambler Report (eCOGRA, 2007) Example 2 – Case Against Responsible Gaming If you can't control yourself, you deserve to be broke. We've sold ourselves as a society on the idea that individuals aren't responsible for anything that happens to them. If they're alcoholic, it's because they were abused, or their genes dispose them to it. If they're fat, it's not the gallon of ice cream they're eating, it's because Kraft forced them to get fat. If they slip and fall in a restaurant, it's not because they were walking around blabbing on a cell phone without any clue what's going on, it's because there was a tiny wet patch on the floor that the owner negligently failed to clean up. Ridiculous. Will power is dead. I'm sure these controls are useful for people that can't help themselves, though. I just don't feel any pity for those who need it. Male, aged 18-25, USA, Legal profession

  7. Top 5 ‘Basic’ PointsResponsible Gaming Online • Be transparent. • Be proactive. • Enable rather than restrict. • Responsible gaming should be promoted. • Research and understand players.

  8. The Future Responsible Gaming Online Trial and error may be best way forward For example: Responsible gambling newsletter Having responsible gambling web-space Live expert help Independent responsible gambling teams ‘The secret formula’ Change how we use CRM Responsible gaming is inevitable Self-regulation = Self-preservation

  9. The Environment is Changing • More pressure than ever for taking responsible approach • Introduction and expectation of new legislation • Market saturation and fierce competition • Insurance/investment • Increased scrutiny from every possible angle • Media • Customers • Industry personnel • Mixed messages for executives?

  10. Global Online Gambler Report (eCOGRA, 2007) Some Important Implications • Important Issues • Players conception and acceptance of social responsible depends on various factors (eCOGRA, 2007) • Customer protection or customer rejection? (eCOGRA, 2007) • Evidence on the impact of interruptions? • 70% of Internet Casino players have 3 or more sites • 50% of Internet Poker players play on 3 or more sites • Voluntary or Mandatory?

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