1 / 3

CASE STUDY High Schoolers Become the Norm for the NBA

CASE STUDY High Schoolers Become the Norm for the NBA. Think Critically Why are more high school athletes skipping college careers? What is the financial impact of endorsements? What are the risks associated with young, unproven players selected for large endorsement contracts?

qabil
Download Presentation

CASE STUDY High Schoolers Become the Norm for the NBA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CASE STUDYHigh Schoolers Become the Norm for the NBA Think Critically • Why are more high school athletes skipping college careers? • What is the financial impact of endorsements? • What are the risks associated with young, unproven players selected for large endorsement contracts? • What kind of impact does the NBA draft have on college athletics? CHAPTER 3

  2. EVENT PREPSports and Entertainment Marketing Management Team Decision Making Performance Indicators Evaluated • Understand the reason why players choose the NBA early. • Understand why colleges and the NCAA want to change the trend of players going to the NBA early. • Outline the advantages of a player first earning a college degree before playing in the NBA. CHAPTER 3

  3. EVENT PREPSports and Entertainment Marketing Management Team Decision Making • Define the target market for this promotion. • Explain the main concepts covered by this promotion. • Explain which marketing strategies will be the most effective. Performance Indicators Evaluated (continued) CHAPTER 3

More Related