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Souvenir Chullo (chew- yo )

Souvenir Chullo (chew- yo ) . Karlye Enkler Patrick Jones Alex Touch. Peru. Land-1.28 million km² Water-5,220 km² Population:28.7 million Climate: Tropical in the East and Desert in the West, Temperate to Frigid in the Andes Official Languages: Spanish and Quechua

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Souvenir Chullo (chew- yo )

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  1. Souvenir Chullo (chew-yo) KarlyeEnkler Patrick Jones Alex Touch

  2. Peru • Land-1.28 million km² • Water-5,220 km² • Population:28.7 million • Climate: Tropical in the East and Desert in the West, Temperate to Frigid in the Andes • Official Languages: Spanish and Quechua • Currency: Nuevo Sol (PEN)

  3. Flag • Flag • Red • White • Symbol: Peruvian Coat of Arms • Shield • Wreath • Vicuna: Lama-like animal of the Andes • Cinchona Tree • Cornucopia Spilling out Gold Coins: Represents Wealth and Prosperity • Officially adopted on February 25th 1825

  4. Product: The Chullo • Knitted Hat with Earflaps • Earflaps can be tied under the chin for added warmth • Used in the Andean Mountain region since pre-Hispanic times • Made of wool to insulate heat • Alpaca • Llama

  5. Our Chullo • Green Hat- The countries landscape • Brown brick around base of hat- Inca housing • Blue inside- Lake Titicaca • Inca trail around hat • Ear Flaps • Peru Flag • Outline of country with “Peru” in it • White top- Mountains of Peru • Braids green- Wreath as seen on crest

  6. Our Chullo Design

  7. Goals • Short term goal (one year): To make and sell 250,000 Chullos, with the approximate income of 4 million USD • Long term goal (five years): To expand company to other regions. To make and sell 5 million hats, making a total of 15 million USD

  8. Target Market • Tourists of all ages • People who want to bring back a souvenir that has been part of the Peruvian culture since before the Hispanic influence of the area • People who want to bring back a little of everything they may have visited during their vacation

  9. Pricing • Average income: 6,000 USD per year • Average price: American dollars cost is $20-30 • Our price:25.50 USD • 65.76 PEN

  10. Product Distribution • Fly product to three airports • Truck route • From Lima to Nazca • Interstate 1 south for 6 hours • From Cusco to Machu Picchu • Interstate 3 to Interstate 28 B

  11. Factory • City: Lima • Address: 434 San Rafael • Zip Code: Lima33 • Area: 2,500ft² • Price: $260,000 USD

  12. Production

  13. Marketing • Flyers and posters • Museums • airports • Internet • Facebookhttp://www.facebook.com/pages/Chullo/388892027864700 • Twitter http://Twitter.com/moblie/chullo/market • Instagram • Tumblr • Tv • Commercials

  14. Sources • www.jfestate.com/index.php?prop1country=per&prop1type=oth&prop1money=USD&prop1habs=&prop1Txt=&Submit3=Search&idmenu=20&clie1name=&clie1email=&clie1namef=&clie1emailf=&prop1codigonum=20964&prop1id=1019&addprops=x • http://www.indexmundi.com/map/?t=0&v=113&r=sa&l=en • http://www.sacred-destinations.com/peru/peru-facts • http://www.go2peru.travel/top_ten.htm • http://en.wikipedia.org/wiki/Peru • http://travel.nationalgeographic.com/travel/countries/peru-guide/ • http://en.wikipedia.org/wiki/Chullo • http://www.ivillage.co.uk/knit-a-chullo-hat-your-man/139613 • http://www.alpacanation.com/alpaca-products/alpaca-products-retail-2.asp?level=category&name=Hat%3A+Chullo&cat=10210 • http://www.cabelas.com/catalog/search.cmd?N=0&fsch=true&Ntk=AllProducts&Ntt=hats+peruvian&WT.srch=1&WT.tsrc=PPC&WT.mc_id=google|wom_Outerwear_Headwear|USA&WT.z_mc_id1=sJxBmbiqA&rid=20&pcrid=14423024716 • www.villagehatshop.com/hats-from-peru.html

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