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Interactive Social M edia Presentation ASAP ( Adventure Sport Action Photography )

Interactive Social M edia Presentation ASAP ( Adventure Sport Action Photography ) Frances, Solenne, Alan. ASAP (Action Sport Adventure Photography) Aim: Develop a communication strategy and interactive multimedia content for our company in order to become established and known.

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Interactive Social M edia Presentation ASAP ( Adventure Sport Action Photography )

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  1. Interactive Social Media Presentation ASAP (Adventure Sport Action Photography) Frances, Solenne, Alan

  2. ASAP (Action Sport Adventure Photography) • Aim: Develop a communication strategy and interactive multimedia content for our company in order to become established and known Introduction

  3. Understand the concept of new media audiences and their inter-relation with marketing and consumers • Understand to what extent social media are useful in a Company development and be aware of the competitivity between differents social media. Introduction

  4. To promote ASAP we used 6 different social medias: • Facebook • Twitter • Wordpress • Pinterest • Flickr • Youtube Methodology

  5. Why we chose to use it? • The largest growing social networking site in the world1,200 million users as of 2012 • Can be linked with facebook, popular, easy to access, useful (research something quickly) • Blogging website  Useful to target

  6. Why we chose to use it? • Sharepictures items in linkwithourprofile  allows us to show ouractivity • Sharepicture, useful  allow to expose ourbusiness • Publishour viral on thisvideo sharing site to drive people to ourcompany.

  7. Social Media Metrics:Reporting growth

  8. Social media metrics: Reporting content

  9. Facebook and Youtube most engaging • Facebook maximum reach was 521 people • Youtube had 438 views. • Twitter not as strong but worth while • Wordpress was useful but time consuming • Flickr and Pinterest not very engaging Findings

  10. Cha cha slide LYIT Our viral

  11. Facebook: most successful • Images (photography): more important • Limited Target Audience. • Need to develop a clear policy Conclusion

  12. We intend to market our business using • Facebook as our main social medium. • New ways of targeting customers (followers) • Create as much awareness as possible (advertising) • Develop a passion for your brand • Like other social networking sites Future Work

  13. Develop a common interest  Social networking becomes fun rather than a chore • Learn as much as possible about your brand • Network, attend conferences, meetings etc. • Be disciplined with your time on social media Future Work

  14. Thanksfor listening !

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