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A Mile High Perspective

George Burnett President & CEO Dex Media. A Mile High Perspective. U.S. GDP: $11.7 Trillion. Source: U.S. Department of Commerce: % change in real dollars. Small Business Optimism. % Of Small Business Owners Saying Next 3 Months Is “Good Time To Expand”.

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A Mile High Perspective

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  1. George BurnettPresident & CEODex Media A Mile High Perspective File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005

  2. File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005

  3. U.S. GDP: $11.7 Trillion Source: U.S. Department of Commerce: % change in real dollars. File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005

  4. Small Business Optimism % Of Small Business Owners Saying Next 3 Months Is “Good Time To Expand” Source: National Federation of Independent Business Owners File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005

  5. Growth Driver • Andrew Finley • 911 Driving School • Seattle, Washington File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005

  6. Technology Trends: Broadband Access . Dial-Up 39% Offline 33% Base: US households Broadband 28% Source: Forrester.com, Research File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005

  7. Top Local Internet Search Sites • Source: comScore Q2 2005 National Report File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005

  8. Media Habits of 18-24 Year-olds Source: CRM Associates, December 2004 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005

  9. Demographics • GenerationAge RangeEst. NumberLife Events • Baby Boom 40-58 79M Retirement, Medical, Travel • Gen X 28-39 49M Moving, Kids • Echo Boom 10-27 75M College, First Home, Marriage • Source: U.S. Census Bureau, “American Generations” File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005

  10. The New America • States with largest share of Hispanic buying power: • 1. New Mexico 31% • 2. Texas 19% • 3. California 18% • 4. Arizona 14% • 5. Nevada 13% • 6. Florida 13% • 7. Colorado 10% • 8. New York 9% • 9. New Jersey 8% • 10. Illinois 7% • Source: Selig Center for Economic Growth * * * * * * * * * * File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005

  11. Yellow Pages: Low Threat of Disintermediation File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005

  12. Advertisers: Demanding Measurable Results • “Three new letters – ROI – have officially joined the lexicon of media planning and buying terms.” • - Joe Mandese, Mediapost File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005

  13. A Mile High Perspective File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005

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