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I’m Blue. Project concept & Media strategy. Index. Reminder The concept Media strategy What’s next. Reminder. Themes: Enjoying the chaos & Honour the old respect the new. Motto’s: Everyone contributes individual to a whole Creating solidarity Low individual effort

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Project concept media strategy

I’m

Blue

Project concept &Media strategy


Index
Index

  • Reminder

  • The concept

  • Media strategy

  • What’s next


Reminder

Themes:

Enjoying the chaos &

Honour the old respect the new

  • Motto’s:

  • Everyone contributes individual to a whole

  • Creating solidarity

  • Low individual effort

  • Create new history, respecting the old

Target group:

All citizens of Delft


The concept

  • Using bricks as a canvas

  • Delft residence can customize their very own piece of Delft that is here to stay

  • Creating a place/area that becomes a iconic area near the ‘spoorzone’

  • Adding your Delft identity



New details

  • QR-code on brick

  • Incorporate extra information with customization

  • Used to register position of bricks in structure

  • Small exhibitions

  • Cover time, keep enthusiasm

  • Taylor exhibition events to neighborhood


Media strategy

  • 5 phases

  • Start based on curiosity

  • Using different media to reach whole target group


The tease

  • Glue bricks

  • Activate newspapers

  • Project name arises

  • Pre website


The confession

  • Last glued stones revere to real website

  • Explain project

  • Invite to join

  • Stay informed

  • Follow own brick

  • Events start


What’snext

  • Detailing of different phases (especially the tease)

  • Estimate costs

  • Decide different website options

  • Visualization


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