ONLINE MARKETING:The Easiest and Fastest Way to Promote your Business
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Dos and Don’ts for Businesses Upon Using Social Media Marketing
Registering for a social media account is as easy as one-two-three. There is not much you
need – just a valid business email address, a few clicks here and there and you are good
to go. This makes social media marketing in a way a very powerful tool for businesses yet
easily accessible and manageable. As it has become businesses’ strongest ally in online
marketing strategies, more and more digital marketers are pushing for more marketing
campaigns via social media. Like everything else in the world of marketing, business
ethics should strictly be observed in social media marketing. Here are the dos and don’ts
of using social media as a marketing strategy:
1. Do the 80/20 Rule
Make sure 80% of you posts are relevant and useful information for your target audience
while 20% are posts about your products and services.
2. Check Analytics regularly
Each of the social media platforms we use have options to view account analytics. Use
this feature to understand your audiences’ behaviors and preferences and to know the
demographics of your traffic.
3. Make a checklist
Check for the following: grammar, links, schedule, and tagging. Make sure grammar is on
point – you do not want your audience to make fun of your grammar don’t you? Check
the validity of your links as well – make sure they route to the correct site when clicked.
Also, finalize all your tags and what time and day you will post.
4. Be original and unique
The purpose of a social media marketing is to make your brand known and show people
how different you are from other brands in the same market.
5. Choose the best platform
Not all social media platforms are for your brand. When you bank on images then
Instagram and Pinterest are the sure ways to go. For regular brand status updates and
promotions and if you wish to communicate with your consumers, then Facebook,
Twitterand the like are the better options for you.
6. Use visuals
Majority of those who are in social media are visual-people. Whenever they browse
through the platforms, they always stop and check posts that are visually enticing. Make
sure to make your images and posts attractive enough to lure audience to check them.
7. Interact with your audience
Use social media toget your customers’ observation and rating for a particular event you
just hosted or their views on the product you just launched. Social media could be
another tool you can use for customer service.
8. Complete your social profile
This is very important. This is where your target audience will get the gist about your
products and services and who you are as a company. When you leave blank information
such as the ‘About us’ section, then the chances to convert a potential follower is
9. Be consistent
Though being too predictable is not good at all times, make sure you are consistent with
your social media postings. If you have been posting ‘feel-good’ quotes every Monday to
start of the week, then make sure you post every Monday for the weeks or months to
Your customers might be waiting for this to derive inspiration for a busy week ahead.
10. Post mobile-friendly content
Majority of the world’s population is on mobile so when you are posting a link to a
website or a landing page in social media, make sure you insist on your web
development team the need for a custom web designthat is mobile-friendly.
1. Spammy posts
Do not overwhelm your audience with so many posts a day. Your audience might
consider you a Spam and filter out your posts.
2. Liking own posts
You want to boost your page and post likes but please do not like your own posts. This
will come off as funny and weird especially when your audience will find out.
3. Deleting negative comments
Never delete negative posts or comments by consumers. Whenever there is a negative
comment regarding your products and services, or a recent event you had, address such
comment properly by apologizing and making up for the mistake. Try to reach out on a
more personal level by asking the person if you can meet with him or her.
4. Pixelated images
You will never be visually appealing if your images are pixelated. Invest on your graphics
team and check the resolution of every image content before publishing.
5. Irrelevant content
In connection to the 80/20 rule, make sure the post you make for your consumers are
relevant to them or your expertise. If you are a pet store or clinic, then post about tips
like caring for a new born puppy and not what is the latest gadget out for grabs in the
6. All CAPS post
WHAT DOES AN ALL CAPS POST SIGNIFY? You get what I mean right?
7. Abusing hashtags
Do not overload your posts with so many hashtags. Limit your hashtags to 3 or 5. It does
not look good for posts to have 10 or more hashtags. Use only relevant ones for your
If you want to be original and unique as a brand, then never plagiarize content and ideas
from other businesses. If there is plagiarism in writing, there is in social media marketing
9. Not responding to comments or posts
Respond to all comments, suggestions, complaints and questions directed at you. Do not
neglect any of these. When you address your customers’ concerns, you are improving
your brand’s reputation.
‘Humanize’ your interaction with your audience. There may be options for
auto-responders like in twitter but it is always better to come up with personal
responses. They connect you to your audience on a much personal level.
Make these dos and don’ts your bible for social media marketing. If you make sure to
stick to this list, you will surely come a long way in the field of online marketing.
Empower your strategists and share this list to them today!
Digital Strategies for Optimum Customer Experience
If you run a business it is vital that you must leverage the power of digital media and
technology to enhance customer experience and support. With shoppers always looking
for easier and better ways to connect and interact with you, the onus is always on your
team to successfully to use digital media and its strategies to provide your shoppers the
best possible service.
With companies like Amazonraising the bar up every now and then, even your
organization should create strategies that ensure a synergy between customers and your
company. So here are some of the modern digital plans that you can execute to provide
your consumers the best experience.
1. Your Digital plan should complement the traditional process
Whatever you make or decide you must keep in view your company’s value and current
tradition. Most firms make the mistake of haphazardly introducing an app or technology
that drifts away from the core or is completely irrelevant to the cause. Your company has
to make or introduce something which directly benefits the consumers and also adhere
to your values.
For example, to make the payment process simpler, at your brick and mortar store, you
can easily introduce an online payment app so that your customers can save
time—which is one of your mottos—and have a seamless personal experience.
The Starbucks app is a great exhibit of this. If you check the numbers, 7 million sales are
done via their app even though the coffee is still served and sold in the traditional way.
But, the idea has certainly been useful for the company and its customers. Even Hilton
allows its loyal users to select a room via their app when they book with them.
Your team should come up with a similar plan to provide buyers that extra bling the next
they shop with you.
2. Using technology to customize customer experience
70% of customers want personalized shopping experience: Source
Shoppers love it when you offer them ‘customized and personalized’ experience. This is
one of the best ways to grasp the attention of your buyers. By doing surveys and
technology like co-browsing, you can understand what the actual taste of your
consumers is and make a strategy on that particular data itself. This will allow you to
understand your consumers better and would promote greater conversion rates.
Just make sure you have enough data to shoot out personalized group e-mails, alerts, or
notifications so that you can charm a particular set of viewers.
Just try to figure out these things first before making tailored made e-mails:
Location and demography of your possible consumers
Taste and buying pattern
Interests and likes
3. Understanding what the customers need
9 out of 10 of the world’s top hundred brands have a mobile app: Source
If you want to jump to the digitalization bandwagon, make sure to take a surveyfirst and
check out what your consumers need. If you have an existing online community, then a
survey won’t hurt. You must ask questions like these to your shoppers and followers:
10 What technologies and systems would you like us to have?
In what channels or mediums, you want to connect with us?
Would you prefer to use an app?
Will you like self-serving?
Should we offer 24×7 support and sales?
Although the data will be raw, but you will still get a good idea on what you must make
and create to serve your shoppers. This will allow you, later on, to optimize customer
4. Identify the channels yourself first and provide cross-channel linking
Since digitalization is too big to ignore in this era of ‘customer first’, you must start
identifying the channels you can use. Here two things matter the most—what your
customers are comfortable with and what’s your budget for digitalization.
The service that you provide must be seamless and it must be as per the demography of
53% of consumers in U.K have changed brands thanks to bad usage of digital channels by
Companies can connect with their shoppers via various means, but that doesn’t mean
they must do it with all. Strategies that they pick and choose are as follows:
11 E-Mail marketing
13 Online website
15 Automated Calls
16 Text Messaging
17 Social Media
18 Web Chat etc.
Apart from this, your organization must also provide cross-channel support to your
shoppers so that everyone in your company can have all the data they need when they
have to talk to a consumer. For example, having a customer’s preference, case history
and previous complaints etc. handy can be pretty useful for all your departments.
5. Using Social Media and Tools
Online sales in U.S. will reach $ 500 billion by the year 2020: Forrester Online Retail
Since there is so much at stake, you cannot put your guard down for one single second.
Thus, you always have to be active on Social Media too, where the world lives these days.
It is a must and it is one of the most fruitful ways to interact with your shoppers. With
nearly two billion people using social networks, you cannot ignore the benefits of
connecting via this medium.
Your buyers can use social media to connect with you and give out their reviews,
opinions, suggestions, feedbacks, complaints, and compliments through it. Apart from
that, you can even use social media to promote your company. Social media can also act
as a great channel where you can convey your offers and notifications to all your
Also, you can easily rely on tools and applications too if you believe you want to break
down the barriers to proper communication.
Using the traits of digitalization and technology can certainly provide your shoppers the
seamless experience that they seek from your side. It could also enable your team and
employees to serve your buyers better—and in the end, help you to map and create a
better framework for substantial growth of your business.
How to Make a Good Site Structure for Better SEO
It takes more than just a beautifully crafted website filled with all the best graphics and
powered with the most expensive template with the most features for an online
marketing strategy to work. For a better search engine optimization, a custom web
designthat fits the goals of the business and addresses the clamor for information of the
audience is what is vital. Having a website for your marketing needs is not a walk in the
park. In order for your website to deliver and perform well, you have to make sure it is a
haven for search crawlers and a site that favors well with users. Here are 5 tips to
achieving a good site structure for better SEO:
Decide on what keywords to use.
Before anything else, web developers and designers should have a legit understanding of
what the business is all about and what the website is for in the marketing of the
business. Research the target keywords for the website. These keywords are very
important in ranking the site in search engines. These will be the keywords users will
input in search engines such as Google, Bing and Yahoo. Use tools such as Google Trends,
Google’s Keyword Planner, Bing Ads Keyword Tool and so on to help you determine
which keywords will bring you the most searches.
Plan your site’s architecture first.
Use the results of your keyword research in coming up with a hierarchy of your site.
Distribute these keywords among the pages of your site. To come up with a hierarchy,
draw a diagram first with the most important search ranking pages on top and with the
lesser important pages trailing down. To give you an idea, the homepage should be on
top as it contains the important details about your business and the gist of what you
offer to consumers. The next levels would be the main pages of the website such as the
About Us, Services, Projects, Contact us and so on. Your homepage links to these
Build your link power.
Make sure you have enough external and internal linking working for you. Use all other
sites you have like your social media accounts, forum portals, and partner or affiliated
websites for your external linking. These links will drive more relevant traffic to your
website. Internal linking also helps in driving traffic to pages within the site. Linking
strategies help boost search engine optimization.
Create a flat link structure.
When planning a site, make sure that the structure does not keep customers away from
the most important pages. This is done through a flat link structure. With this kind of
structure, the important pages are only a few clicks or links away from the homepage.
Make your site optimized for mobiles or tablets.
The number one consideration for digital marketers when it comes to online marketing is
to make sure all online marketing strategies – social media marketing, websites, landing
pages, paid and organic search efforts, are optimized for mobile usage. More than half of
the world’s population are already on mobile. Since it is expected for majority of your
audience to be on an ‘on-demand lifestyle’ then surely these people are almost always
on mobile too. People nowadays not only use mobile phones to access their social media
accounts. A considerable number are using mobile phones to visit websites as well.
When it takes time for users to access a certain website on their mobile phones, or when
the website itself appears different or broken, then chances are your potential client,
customer or audience will hit back and will no longer go back to your website.
The planning and design stages of launching a website should be done properly and
meticulously. A carefully thought of website will bring your business so much luck. In
conclusion, in order for you to achieve a good site structure and better search engine
optimization the first thing you need to do is to research for your targeted keywords,
second is to come up with a diagram for your site’s architecture, third is to provide
backlinks – external and internal links to improve your traffic, fourth is to choose a flat
link structure rather than a deep link structure, andlastly to make your site optimized for
mobile or tablet usage.