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2014 Regional Membership Seminars Retention , Recruitment and your Club’s Membership.

2014 Regional Membership Seminars Retention , Recruitment and your Club’s Membership. Share your Club’s Success Stories. Request help for your Club’s Challenges. Ask Questions and Make Suggestions. Invite District Membership Staff to support your Club with a Program or Meeting.

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2014 Regional Membership Seminars Retention , Recruitment and your Club’s Membership.

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  1. 2014 Regional Membership SeminarsRetention, Recruitment and your Club’s Membership.

  2. Share your Club’s Success Stories. • Request help for your Club’s Challenges. • Ask Questions and Make Suggestions. • Invite District Membership Staff to support your Club with a Program or Meeting. Please Share & Participate in this Membership Seminar.

  3. Why is retention important? • Who in your club is responsible for retention? • How is your club doing? Retention is a membership focus “The high turnover rate in existing clubs is the most pressing membership issue facing Rotary today”

  4. There is a Membership Challenge

  5. We now have 73 clubs in our district

  6. Every Rotarian needs a friend • Every Rotarian needs a job • Every Rotarian needs nourishment • Rotary information • Internal satisfaction and recognition Ignite offers Retention principles to consider that can be effective.

  7. Focus on fellowship & FUN! • Engage family members • Social events • Listen & Learn • Personal Outreach Every Rotarian Needs a Friend Every Rotarian is a member of the Family of Rotary

  8. Committee member • Hands-on Projects • Fundraiser • Recruiter • Scorekeeper Every Rotarian Needs A Job! Find your members’ talents and interests &put them to work!

  9. Communicate your clubs activities and events • Share Rotary stories from your members or from Rotary International resources • Invite members to share one of their Rotary moments at each meeting Every Rotarian Needs Nourishment: Rotary Rotarians need to know about the organization they joined

  10. Know how your club is making a difference in your local community and around the world • Create pride in being a member of your Rotary Club and of Rotary International • Be able to answer the question: tell me about yourRotary club Every Rotarian Needs Nourishment: Rotary

  11. Two Important Questions • Why did you JOIN Rotary? • What is the main reason you STAY with Rotary?

  12. Why do Members Join Rotary? • Impact my community – 35.5% • Friends – 30.0% • Networking – 18.7% • Impact Globally – 8.2% • Recognition – 4.3% • Training – 3.3%

  13. Why do Rotarians Stay? 1. Impact my community – 36.1% 2. Friends – 38.4% 3. Impact Globally – 14.5% 4. Networking – 5.2% 5. Training – 3.5% 6. Recognition – 2.3%

  14. Younger members with families are encouraged to invite their family members. • Reduced dues for partners-spouses. • Tiered dues and meal costs for newer members. • Your ideas… What other factors encourage our club members to stay?

  15. Key Retention – Recruitment Points • Local Networking Opportunities and Projects • Friendship and Social Activities • Vocational Relationships & Business Opportunities • Leadership Training and Opportunities to Serve.

  16. Ponder This: Who are Our Customers? Members!

  17. What do our Members Want? • Local Impact • Friends and Contacts • Vocation – Value Me & My Work • Leaders to Work With

  18. It’s a leadership organization… • We’re made up of local business, professional and civic leaders. • We meet regularly, get to know each other, form friendships, and through that, we’re able to get things done in this community. Defining Rotary TODAY

  19. Know your club members’ interests • Discover and use their special skills • Reach out to your club members for feedback • Engage new members from their first meeting • Remember longer-term members need attention, too! Every Rotarian Needs Personal Nourishment Create value by meeting members’ needs

  20. Do you know : • Why members leave your club? • What keeps people in your club? • Why members have become “missing in action”? • How every member is involved in your club’s projects, activities and events? Membership Retention Program Create and implement a membership retention program in your club

  21. Business Needs • Can no longer afford • Joined for the wrong reasons • Lost Interest • Conflicts with other Members • Didn’t recognize value in Rotary • Moved • Died Why People Leave a Rotary Club? We can’t do much about the last two. We can address the others!

  22. Relevant • Rewarding • Responsive • FUN! (If it ain’t Fun, it ain’t Rotary!) What Keeps People in Rotary Satisfying a member’s needs ensures that Rotary is high on their value scale

  23. Assign different members to “host” the new member at meetings and other club events. • Engage new members in developing service projects worthy of the name “Rotary” and that do substantial good. • Help new members to attend the district functions by offsetting registrations fees and other costs. • Have members who join in the same Rotary year work together on a project they care about. • Reach out and invite a new member’s family members to your club. New Members Need Special Attention Retention starts the first time a prospective member meets your Rotary club

  24. Great mentors for newer members. • Keepers of the club traditions. • Insight on what has and hasn’t worked and what has not been tried. • Proven resource to support club projects and programs. Engage your veteran members! All members need special attention

  25. Hold regular meetings with members to continue their Rotary education and answer their questions. • Create opportunities for members to interact outside of club meetings, hands-on projects, and socials. • Encourage members to take advantage of events and training outside normal club meetings. Summary: Retaining Members includes… Inve$ting in Rotarians pays big dividends for your club!

  26. Have interesting and relevant club programs. • Find your new member’s passions and get them involved in those areas. • Focus on participation – not attendance. Summary: Retaining Members includes… Inve$ting in Rotarians pays big dividends for your club!

  27. Establish & share your club retention plans and goals. • Assign mentors as part of your retention team. • Encourage & Monitor Rotarian participation. • Have an action plan to support Rotarians in need. • Understand how to support your Rotarian members. Membership Retention Opportunities Retention ensures the time, talent and treasure needed to meet your club goals

  28. Has your club adapted to the needs of your members? • How are you meeting their needs? • Consider the Premier Club worksheet to recognize Membership Best Practices. • Share often to your club’s progress against your goal. Membership Retention Opportunities Retention ensures the time, talent and treasure needed to meet your club goals

  29. Survey your club for the FUN of it! Survey Exercise

  30. Survey Results Did you answer “No” to any Questions?

  31. A Club Opportunity Make any “No” a Planning Opportunity!

  32. Thanks for your participation in this Seminar and for Your Community Service!

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