Hard Seltzer Market during Forecast 2022-2028

1. Global Hard Seltzer Market Global Industry Size, Share, Trend Analysis and Forecast Report, 2021-2028

2. Global Hard Seltzer Market- Industry Trends & Forecast Report 2028 A recent study conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the global hard seltzer market was worth USD 9 billion in the year 2021. The market is projected to grow at a CAGR of 22.40%, reaching revenues of around USD 37.1 billion by the end of 2028. The market is flourishing at a high rate owing to the increasing health consciousness among consumers and their willingness to decrease their alcohol consumption, due to which the hard seltzer is emerging as an effective option.Furthermore, increasing launches of new flavors and easy availability of hard seltzer in convenience stores and supermarkets/hypermarkets are also emerging as major driving factors for the growth of the market.

3. Growth Drivers  Rising Health Consciousness among Consumers The hard seltzer is gaining huge popularity among consumers as an effective replacement for regular alcohol. With the rising health consciousness among consumers and their efforts to decrease their alcohol consumption, the demand for hard seltzer is projected to surge in the forecast period. This is because hard seltzer is healthier compared to other alcoholic beverages due to fewer calories, sugars, and carbs. Furthermore, they are also 100% gluten-free which makes them safe for people with celiac disease. Sample Copy of the Report: https://www.blueweaveconsulting.com/report/hard-seltzer-market/report-sample

4. Restraints Negative Health Impact due to Overconsumption Hard seltzer contains less sugar and is considered better for health compared to alcohol. However, this fine line is often blurred when consumers start replacing hard seltzer with health drinks, which further leads to overconsumption. Experts claim that overconsumption of hard seltzer can lead to negative health consequences similar to alcohol and therefore consumed in moderation. It can cause impairment, inflammation, dehydration, and addiction. This acts as a huge restraining factor for the global hard seltzer market.

5. Global Hard Seltzer Market - Regional Insights Geographically, the global hard seltzer market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa. North America dominates the global hard seltzer market owing to the high penetration of various hard seltzer brands in this region. Hard seltzer is gaining huge popularity among younger consumers in this region mainly because of its low sugar content. However, the Asia-Pacific region is also emerging as an appealing market for hard seltzer owing to the favorable drinking culture in several countries such as South Korea, China, Australia, etc.

6. Competitive Landscape The leading market players of the global hard seltzer market are Briggs Hard Seltzer, Henry's Hard Sparkling Water, Bon & Viv Spiked Seltzer, Truly Hard Seltzer, White Claw Hard Seltzer, Nauti Hard Seltzer, Willie's Superbrew, Smirnoff Seltzer Red, White and Berry, High Noon Hard Seltzer, JuneShine Hard KombuchaAcai Berry, MàkkuPassionfruit, Two Robbers Hard Seltzer, Amass Hard Seltzer, and other prominent players.

7. Recent Developments • In March 2022, Molson Coors Beverage Co., a US-based drink and brewing company, announced the launch of new variants of its Vizzy hard seltzer brand that contains a mix of fruit flavors and real orange juice. • In March 2022, Bale Breaker Brewing announced plans to expand the YOXI Hard Seltzer line with a new variety pack that contains three new flavors including Paloma Ranch Water, Spicy Mango, and Strawberry Citrus.

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