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Meat Marketing. Diana Endicott Good Natured Family Farms Founder and Director. SARE 20th Anniversary • March 25-27, 2008 • Kansa City, Mo. Consolidation. 4 beef packers control 84% of the market 4 pork packers control 66% of the pork market

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Meat marketing

Meat Marketing

Diana Endicott

Good Natured Family FarmsFounder and Director

SARE 20th Anniversary • March 25-27, 2008 • Kansa City, Mo


Meat marketing

Consolidation

  • 4 beef packers control 84% of the market

  • 4 pork packers control 66% of the pork market

  • Top 4 poultry companies process 59% of the broilers

  • Top 4 companies process 56% of the turkey market

Consider this:


Meat marketing

Partnership


Meat marketing

K.C.

Local Farmers, Proccessors, and Retailers

  • 95% Located in Kansas & Missouri

  • Majority within 200 Mile Radius

  • Within 7-hour drive


Meat marketing

The McKay Family

Mindenmines, MO

GNFF All-Natural Beef

USDA definition of

Natural:

Minimally processed no artificial ingredients or preservatives.


Meat marketing

Maddick Family

Lathrop, MO

GNFF Free Range Chicken


Meat marketing

Frank Reese

Good Shepherd Turkey Ranch

GNFF Heritage Turkeys


Meat marketing

The Neuner Family

Ozark Mountain Coop

GNFF Pastured Pork


Meat marketing

Grass Fed Bison


Meat marketing

Employ 10 people

Process 1.5 Million Lbs of beef per year

Dry-Aging Reduces Ecoli 0157:H7

Uniontown, KS.

All-Natural Beef Processing


Meat marketing

First Multi-Species Processing Plant

USDA Federal Inspected

Poultry Processing


Meat marketing

Nebraska Turkey Growers Processing Plant

10,000 Bird Minimum

Sell Approximately 500 birds

Good Shepard Turkey Ranch – Frank Reese coordinates area ranchers to raise turkeys

Heritage Turkey Processing


Meat marketing

Ozark Mountain Pork Cooperative

Own & Operate their own processing plant in Mountain View, Missouri

Pastured Pork Processing


Meat marketing

New-Grass Bison Coop

Krehbiels Processing Plant in McPherson, KS

USDA Inspected

Sold Frozen In Stores

Bison Processing


Meat marketing

Good Natured Family Farms Alliance

All Natural

Beef Coop

Free Range Chicken

Fulton Community &

Campo Lindo Farms

Ozark Mountain

Pork Cooperative

New Grass

Bison Coop

Heritage Turkeys

Good Shepard

Turkey Ranch

GNFF

Uniontown, KS

GNFF

Uniontown, KS

/

Campo Lindo

Lathrop, MO

OMPC

Mountain View, MO

/

Meadow Brook

Farms

Krehbiels

McPherson, KS

Nebraska

Turkey Growers

Gibbon, NE

/

Krehbiels

McPherson, KS

Good Natured Family Farms Alliance

Model


Meat marketing

Salmonella

Bird Flu

Mad Cow

Food Safety

A California meat company on Sunday issued the largest beef recall in history, 143 million pounds, some of which was used in school lunch programs, Department of Agriculture officials announced.


Meat marketing

USDA QSVP

  • USDA based ISO 9000 program

  • Verify Label Special Claims

  • Source Verification


Meat marketing

Identification and Traceability

Ear Tag Number Package Identification


Meat marketing

  • source: Aninal Compassionate – Whole Foods.

  • No antibiotics — ever

  • No animal byproducts in feed

  • No gestation crates

  • Sows provided freedom of movement in farrowing (birthing) pens

  • Bedding required to satisfy natural rooting instincts

Pastured Pork


Meat marketing

Buy Fresh Buy Local Creditability and Integrity Assurance


Meat marketing

Food Safety Guides


Meat marketing

Distribution - Direct Store Delivery


Meat marketing

Buy Fresh Buy Local


Meat marketing

Market Analysis


Meat marketing

% Customer

Count

% Sales

Contribution

% Profit

Count

Non-Loyal

Loyal

Finding a Retail Customer


Meat marketing

Targeting a Customer

  • Database mining


Meat marketing

4.02

4.03

Preferred

Customer

Card

In-Store Demos

& Sampling

Increasing Product Movement

Scale: 1 to 5; 5 Most Effective


Meat marketing

Promoting LocallyGrown

Customers' Receipts


Meat marketing

Signage


Meat marketing

Point of Purchase


Meat marketing

Farmers' Market


Meat marketing

Farmers' Table


Meat marketing

Gary & Marilyn EdelmanGood Natured Family Farms Beef Producers

Meat Road Show


Meat marketing

The Rice Family

Meet The Growers


Meat marketing

Weekly Ad Flyers


Meat marketing

Computer Checkout


Meat marketing

Community Supported Agriculture


Meat marketing

Media Outreach


Meat marketing

Farm Tours


Meat marketing

Presenting

Awards

Hen House Markets’ Staff Members

Participate in Walk

Community Outreach


Meat marketing

Community Outreach


Meat marketing

Colby Garrelts

bluestem

Mark Juhnke

Grand St. Cafe

Frank Marciniak

Café des Amis

Sean P. Price

Lidia’s Kansas City

Local Chefs


Meat marketing

Locally Grown Farm Fresh Foods


Meat marketing

Is It Worth It?


Meat marketing

Diana Endicott

Email: [email protected]

Phone: (620)939-4933

1976 55th St.

Bronson, KS 66716


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