Meat marketing
Download
1 / 46

Meat Marketing - PowerPoint PPT Presentation


  • 122 Views
  • Uploaded on

Meat Marketing. Diana Endicott Good Natured Family Farms Founder and Director. SARE 20th Anniversary • March 25-27, 2008 • Kansa City, Mo. Consolidation. 4 beef packers control 84% of the market 4 pork packers control 66% of the pork market

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Meat Marketing' - primo


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Meat marketing

Meat Marketing

Diana Endicott

Good Natured Family FarmsFounder and Director

SARE 20th Anniversary • March 25-27, 2008 • Kansa City, Mo


Consolidation

  • 4 beef packers control 84% of the market

  • 4 pork packers control 66% of the pork market

  • Top 4 poultry companies process 59% of the broilers

  • Top 4 companies process 56% of the turkey market

Consider this:



K.C.

Local Farmers, Proccessors, and Retailers

  • 95% Located in Kansas & Missouri

  • Majority within 200 Mile Radius

  • Within 7-hour drive


The McKay Family

Mindenmines, MO

GNFF All-Natural Beef

USDA definition of

Natural:

Minimally processed no artificial ingredients or preservatives.


Maddick Family

Lathrop, MO

GNFF Free Range Chicken


Frank Reese

Good Shepherd Turkey Ranch

GNFF Heritage Turkeys


The Neuner Family

Ozark Mountain Coop

GNFF Pastured Pork



Employ 10 people

Process 1.5 Million Lbs of beef per year

Dry-Aging Reduces Ecoli 0157:H7

Uniontown, KS.

All-Natural Beef Processing


First Multi-Species Processing Plant

USDA Federal Inspected

Poultry Processing


Nebraska Turkey Growers Processing Plant

10,000 Bird Minimum

Sell Approximately 500 birds

Good Shepard Turkey Ranch – Frank Reese coordinates area ranchers to raise turkeys

Heritage Turkey Processing


Ozark Mountain Pork Cooperative

Own & Operate their own processing plant in Mountain View, Missouri

Pastured Pork Processing


New-Grass Bison Coop

Krehbiels Processing Plant in McPherson, KS

USDA Inspected

Sold Frozen In Stores

Bison Processing


Good Natured Family Farms Alliance

All Natural

Beef Coop

Free Range Chicken

Fulton Community &

Campo Lindo Farms

Ozark Mountain

Pork Cooperative

New Grass

Bison Coop

Heritage Turkeys

Good Shepard

Turkey Ranch

GNFF

Uniontown, KS

GNFF

Uniontown, KS

/

Campo Lindo

Lathrop, MO

OMPC

Mountain View, MO

/

Meadow Brook

Farms

Krehbiels

McPherson, KS

Nebraska

Turkey Growers

Gibbon, NE

/

Krehbiels

McPherson, KS

Good Natured Family Farms Alliance

Model


Salmonella

Bird Flu

Mad Cow

Food Safety

A California meat company on Sunday issued the largest beef recall in history, 143 million pounds, some of which was used in school lunch programs, Department of Agriculture officials announced.


USDA QSVP

  • USDA based ISO 9000 program

  • Verify Label Special Claims

  • Source Verification


Identification and Traceability

Ear Tag Number Package Identification


  • source: Aninal Compassionate – Whole Foods.

  • No antibiotics — ever

  • No animal byproducts in feed

  • No gestation crates

  • Sows provided freedom of movement in farrowing (birthing) pens

  • Bedding required to satisfy natural rooting instincts

Pastured Pork







% Customer

Count

% Sales

Contribution

% Profit

Count

Non-Loyal

Loyal

Finding a Retail Customer


Targeting a Customer

  • Database mining


4.02

4.03

Preferred

Customer

Card

In-Store Demos

& Sampling

Increasing Product Movement

Scale: 1 to 5; 5 Most Effective


Promoting LocallyGrown

Customers' Receipts






Gary & Marilyn EdelmanGood Natured Family Farms Beef Producers

Meat Road Show


The Rice Family

Meet The Growers







Presenting

Awards

Hen House Markets’ Staff Members

Participate in Walk

Community Outreach



Colby Garrelts

bluestem

Mark Juhnke

Grand St. Cafe

Frank Marciniak

Café des Amis

Sean P. Price

Lidia’s Kansas City

Local Chefs




Diana Endicott

Email: [email protected]

Phone: (620)939-4933

1976 55th St.

Bronson, KS 66716


ad