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Meat Marketing. Diana Endicott Good Natured Family Farms Founder and Director. SARE 20th Anniversary • March 25-27, 2008 • Kansa City, Mo. Consolidation. 4 beef packers control 84% of the market 4 pork packers control 66% of the pork market

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Meat Marketing

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Meat Marketing

Diana Endicott

Good Natured Family FarmsFounder and Director

SARE 20th Anniversary • March 25-27, 2008 • Kansa City, Mo


  • 4 beef packers control 84% of the market

  • 4 pork packers control 66% of the pork market

  • Top 4 poultry companies process 59% of the broilers

  • Top 4 companies process 56% of the turkey market

Consider this:



Local Farmers, Proccessors, and Retailers

  • 95% Located in Kansas & Missouri

  • Majority within 200 Mile Radius

  • Within 7-hour drive

The McKay Family

Mindenmines, MO

GNFF All-Natural Beef

USDA definition of


Minimally processed no artificial ingredients or preservatives.

Maddick Family

Lathrop, MO

GNFF Free Range Chicken

Frank Reese

Good Shepherd Turkey Ranch

GNFF Heritage Turkeys

The Neuner Family

Ozark Mountain Coop

GNFF Pastured Pork

Grass Fed Bison

Employ 10 people

Process 1.5 Million Lbs of beef per year

Dry-Aging Reduces Ecoli 0157:H7

Uniontown, KS.

All-Natural Beef Processing

First Multi-Species Processing Plant

USDA Federal Inspected

Poultry Processing

Nebraska Turkey Growers Processing Plant

10,000 Bird Minimum

Sell Approximately 500 birds

Good Shepard Turkey Ranch – Frank Reese coordinates area ranchers to raise turkeys

Heritage Turkey Processing

Ozark Mountain Pork Cooperative

Own & Operate their own processing plant in Mountain View, Missouri

Pastured Pork Processing

New-Grass Bison Coop

Krehbiels Processing Plant in McPherson, KS

USDA Inspected

Sold Frozen In Stores

Bison Processing

Good Natured Family Farms Alliance

All Natural

Beef Coop

Free Range Chicken

Fulton Community &

Campo Lindo Farms

Ozark Mountain

Pork Cooperative

New Grass

Bison Coop

Heritage Turkeys

Good Shepard

Turkey Ranch


Uniontown, KS


Uniontown, KS


Campo Lindo

Lathrop, MO


Mountain View, MO


Meadow Brook



McPherson, KS


Turkey Growers

Gibbon, NE



McPherson, KS

Good Natured Family Farms Alliance



Bird Flu

Mad Cow

Food Safety

A California meat company on Sunday issued the largest beef recall in history, 143 million pounds, some of which was used in school lunch programs, Department of Agriculture officials announced.


  • USDA based ISO 9000 program

  • Verify Label Special Claims

  • Source Verification

Identification and Traceability

Ear Tag Number Package Identification

  • source: Aninal Compassionate – Whole Foods.

  • No antibiotics — ever

  • No animal byproducts in feed

  • No gestation crates

  • Sows provided freedom of movement in farrowing (birthing) pens

  • Bedding required to satisfy natural rooting instincts

Pastured Pork

Buy Fresh Buy Local Creditability and Integrity Assurance

Food Safety Guides

Distribution - Direct Store Delivery

Buy Fresh Buy Local

Market Analysis

% Customer


% Sales


% Profit




Finding a Retail Customer

Targeting a Customer

  • Database mining






In-Store Demos

& Sampling

Increasing Product Movement

Scale: 1 to 5; 5 Most Effective

Promoting LocallyGrown

Customers' Receipts


Point of Purchase

Farmers' Market

Farmers' Table

Gary & Marilyn EdelmanGood Natured Family Farms Beef Producers

Meat Road Show

The Rice Family

Meet The Growers

Weekly Ad Flyers

Computer Checkout

Community Supported Agriculture

Media Outreach

Farm Tours



Hen House Markets’ Staff Members

Participate in Walk

Community Outreach

Community Outreach

Colby Garrelts


Mark Juhnke

Grand St. Cafe

Frank Marciniak

Café des Amis

Sean P. Price

Lidia’s Kansas City

Local Chefs

Locally Grown Farm Fresh Foods

Is It Worth It?

Diana Endicott


Phone: (620)939-4933

1976 55th St.

Bronson, KS 66716

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