Home Care Profits

1. Home Care Profits How to launch and grow your business Des Vadgama

2. Why the home care sector? • Huge increase in older generation. 23% of the UK population (by 2030) will be over 65 - that’s 2.5 million people • Out of these 2.5 million, only around 420,000 are in care homes and 450,000 receive home care services • This leaves over 1.5 million people with unmet needs

3. Prefer to stay in own home

4. About older people • Ageing adults prefer to stay active – and independent • Could often use a helper with simple household tasks

5. Common health problems • Alzheimer’s • Dementia • Depression • Heart conditions • Respiratory disorders • Diabetes • Arthritis • Diminished sense of smell and/or taste • Osteoporosis • Parkinson’s • Cancer

6. Biggest fears of older people • Loss of independence • Declining health • Being forced to do things against their will • Fear of falling and hurting themselves • Not longer being able to drive • Inability to manage their daily activities • Being placed in a nursing home • Running out of money

7. Funding home care services • Social Services • Private, self-funded • Equity release • Direct Payments by authorities • Individual Service Funds (ISFs) • Disability Living Allowance (DLA) • Attendance Allowance (AA) • Carer’s Allowance (CA)

8. Who can run a home care business? • Desire to own and run your own business • Has basic compassion, empathy and desire to serve older people • Has access to a robust method or system • Like to be around people • Wants to be part of an exciting growing sector • Wants to make a difference

9. Your clients • Non-medical home care services • Ideal clients will be age 65 to 100-plus • Lives within your local area • A family member may provide some of the care • Need help with their daily activities - laundry, shopping, light housekeeping, preparation of meals, transportation

10. More needed services • Washing, bathing, grooming • Dressing/undressing and preparation for the day • Pet and plant care • Assisting with their prescribed medication • Cooking and preparation of their meals • Companionship • Shopping and managing supplies • Light housework and cleaning • Escort to church or other appointments/visits

11. Real benefits to clients and their family • Clients keep their independence • Maintain their dignity and privacy • Monitoring and control of their environment • Keeping the family together by improving relationships • Peace of mind for families that know that their loved one is safe • Reducing hospital visits • Customised care plan • Reduced family stress

12. Setting up your own home care agency • Do your research in your area, city, town • Define your geographic location, size and population • Focus on communities with ageing population of 65 and over • Identify your competition, make a list of all your competitors • Determine your area coverage • Have clear business and financial goals • What are your fixed expenses? • How many clients do you need?

13. Your own agency • Decide on a trading name • Choose a relevant domain for website • Develop a website, with content • Design or create your logo • Complete all licensing forms • Create business cards, brochures, adverts • Prepare operations system • Design your forms and client information pack • Create weekly calendar activities • Open a business bank account • Any funding requirement? • Create employee and client fee rates

14. Hiring carers • Make a list of qualities you want them to have • Check their experience and skills • Check their background • Age (more mature carers can relate more easily to the client) average care age in the UK is 41 years of age • Gender - most care providers are women • Disposition - kind, compassionate, ethical, etc • Have a good hiring and application process ready in place • Design your carer advert well • Prepare an interview process • Make sure you hire the right people • Check their references • Provide relevant training for your carers • Set up a client feedback process

15. Getting clients • Target the niches that need the services you offer • Make a detailed list of your ideal clientele • Create incoming leads • Advertise your website online • Other advert listings • Local networking • Referral systems • Print adverts – local papers, etc • Local authority tenders and contracts

16. Getting clients -2 • Set an assessment appointment • Send each client an information pack • Perform your assessment • Be prepared, have all the right paperwork • Establish rapport • Assess their needs • Recommend a care plan based on the assessment you have done • Make a note and list each service you will be performing, along with fees and terms

17. Own agency - advantages • You create your own growth path • Build a business from the ground • You build a business around you and your beliefs • Start-up costs are lower • No franchise fees • No royalties to pay • You choose which services you want to provide • You can expand your service into any area you choose

18. Own agency - disadvantages • Can take 6 months to 2 years to build your business • Some trial and error in setting up a system • No brand recognition • You’ll need to develop your own support network • Develop everything yourself – website, brochures, forms, logo, graphics, adverts, process

19. Why choose RobinCare? • You get a proven system in place from day one • You get a ready-to-go business • Full training and IT support • One-off investment and a small ongoing royalty % fee • No stock needed • No office location required • You can work from home • You only need access to a telephone and a computer • Home care sector is totally recession-proof • Proven process of getting clients and providing services • Powerful marketing system and business growth process • Selection by application process – are you suited to us?