RED WAVE PR SHOWCASE
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RED WAVE PR SHOWCASE BY: KATIE CAMPBELL & EDITH OCHOA. Fact Sheet. Gather all information of the business. Verified all the information, and accuracy. Include everything important about the business. Webpage Revamp. Revamped Los Panchos DFP webpage.

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RED WAVE PR SHOWCASE

BY: KATIE CAMPBELL & EDITH OCHOA


Fact sheet
Fact Sheet

  • Gather all information of the business.

  • Verified all the information, and accuracy.

  • Include everything important about the business.


Webpage revamp
WebpageRevamp

  • Revamped Los Panchos DFP webpage.

  • Added additional copy about Los Panchos services.

  • Replaced two photos with a picture of the bar and a different dish.



Social media audit recommendations
Social Media Audit & Recommendations

  • Facebook page optimized.

  • Recommended creating Twitter and Instagram accounts.

  • Recommended utilizing hashtags.


Social media content
Social Media Content

  • No canned sauces allowed here! All our best recipes come from our mom and we share them with you. #LosPanchosMexicanRestaurant #DowntownFresno #tradition

  • Corn or flour tortillas? Come in today to #LosPanchosMexicanRestaurant and enjoy fresh warm tortillas with our house special dishes. Whether you prefer corn, flour or both!

  • Had a rough week? Don't stress out! Come join us for happy hour from 3-7 p.m. this Friday.


Website audit recommendations
Website audit & recommendations

  • Content is thorough.

  • Website is easy to navigate.

  • Increase SEO by having the website link listed in the about section on the Facebook page.


Blog

-Information of where their authentic recipes came from.

-The history of the

restaurant.

-Information about the products the restaurant offers.


Radio ad
Radio ad

-One-minute radio ad with Mariachi music.

-Emphasizing Los Panchos. authentic Mexican food and the rarity of authenticity in today's society.


Promotional video
PromotionalVideo

  • Video


Recommendations
recommendations

  • -Stay open later when other events take place in downtown Fresno.

  • -Pass out fliers during outdoor events in downtown Fresno.

  • -Coordinate an event with Jalisco Jewelers and/or other downtown businesses.

  • Update all social media at least a couple times a week; include all drink specials from the bar.

  • Charity fundraiser.



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