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Take 2 Minutes to Quit Richmond Community

Take 2 Minutes to Quit Richmond Community. Mary Conklin Bruce Christiansen, PhD. WREN September 15, 2011. Presenters. Mary Conklin Interstate Postgraduate Medical Association msconklin@ipmameded.org Bruce Christiansen, PhD UW Center for Tobacco Research & Intervention bc1@ctri.wisc.edu.

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Take 2 Minutes to Quit Richmond Community

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  1. Take 2 Minutes to QuitRichmond Community Mary Conklin Bruce Christiansen, PhD WRENSeptember 15, 2011

  2. Presenters • Mary Conklin • Interstate Postgraduate Medical Association • msconklin@ipmameded.org • Bruce Christiansen, PhD • UW Center for Tobacco Research & Intervention • bc1@ctri.wisc.edu

  3. Disclosures • The presenters declare no financial interest in any commercial entity supporting this activity • The CS2day Collaborative is funded by an educational grant from Pfizer.

  4. What We Will Cover Today • CS2day Background • Why a Community Project? • Educational Program Description • Learning Laboratory Format • Outcomes and Lessons Learned

  5. CS2day Partners

  6. CS2day Mission • With the release of the updated guideline in 2008 the CS2day Collaboration was formed.

  7. Our Collaboration • 9 partners • Over 150 certified activities, including 4 PI projects • Over 29,000 learners • 12 communities • Over $17 million in grant funding • Share needs assessment and outcomes strategy • Change in patient health demonstrated

  8. Why a Community Project? Smoking Prevalence among U.S. adults, 1955-2005 42.6%

  9. Why a Community Project? The Emergence of Tobacco Related Disparities

  10. Our Community Projects • Virtual Worlds • Second Life, Facebook Educators Group • Employers • CSX • State and County Initiatives • Indiana, Iowa • Allegheny County • Insurers • Aetna • Healthcare Systems • Bon Secours Health System

  11. Richmond Community • Focused in Richmond, VA • Partnered with Bon Secours • Large multi-hospital system • Smoke Free Campuses • Developed an Innovative CME Activity with Learning Laboratory

  12. Educational Design • Held 12 two hour CME sessions • Trained over 75 healthcare workers • Nurses, Medivan staff, Parish Nurses • Respiratory Therapists, Doctors • Security Guards • Learning Journal used • Follow up outcomes survey on changes made in practice • Volunteers for Learning Laboratory

  13. At the Richmond Raceway – Sept. 2010

  14. Learning Laboratory • Setup a 30’ x 30’ booth in the corporate midway at the Richmond International Raceway • Staffed with 2 CS2day faculty members and Bon Secours healthcare professionals • Talked with over 500 race fans • Encouraged them to fill out a smoking survey • Follow-up survey with race fans

  15. Outcomes and Lessons Learned For smokers (Race #1, day 2) • Motivation to quit: 3.3 on a 1-5 scale • Planning to talk with a health care provider: 62% • Counselor effectiveness: 3.8 on a 1-5 scale

  16. Outcomes and Lessons Learned For trainees: • Effect of challenging setting • Effect of immersion • Every person has a tobacco story to tell

  17. Once Was Not Enough… • Transitioned CME sessions to Bon Secours • Returned to the Raceway in April 2011 • Other Learning Laboratories • Bon Secours now using this educational model with other chronic diseases

  18. Back at the Races – April 2011

  19. Stay Connected via Social Media • Website • www.ceasesmoking2day.com • Facebook • Cease Smoking Today • Twitter • @CS2day • YouTube • ceasesmokingtoday • LinkedIn • Cease Smoking Today group

  20. Questions

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