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4. ESMD’s New Commercial Development Approach “Encouraging Commercial Space Capabilities”

National Aeronautics and Space Administration. 4. ESMD’s New Commercial Development Approach “Encouraging Commercial Space Capabilities”. Ken Davidian Lead, Commercial Development Policy Exploration System Mission Directorate 16 June 2008. ESMD C3PO. ESMD CxP. ESMD ACD. Misc. GSFC JPL

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4. ESMD’s New Commercial Development Approach “Encouraging Commercial Space Capabilities”

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  1. National Aeronautics and Space Administration 4. ESMD’s New Commercial Development Approach“Encouraging Commercial Space Capabilities” Ken DavidianLead, Commercial Development Policy Exploration System Mission Directorate 16 June 2008

  2. ESMD C3PO ESMDCxP ESMD ACD Misc GSFC JPL DFRC JSC ARC Space Portal, ACES, Code V HQ ESMD, OGC, Proc, SOMD, IPP, Woodward Stone Laurini Denkins Rasky Joshi Land Kelso Schier Huntsman Del Frate Schubert Leshner Craig Timm Karcz Smith Petro Nall Voigt Pittman Madzsar Lockyer Casas Lambing Smith Turcotte Schmidt Coughlin Siegel Graham Scherbenski Shaw Grady Yip Ball Davidian Stevens ESMD Advisors GRC MSFC LaRC KSC CommercialSpace Transportation SystemsWorkshops

  3. Presentation Overview • Understanding The Changing Landscape • Adopting A New Approach • Implementing the Policy • But First, A Story…

  4. As of January 2008, Virgin Galactic has 200 customers and over $30 million insecured deposits. Exploration Systems Mission Directorate Commercial Development Policy (ECDP) ESMD-CDP-09.07-Revision -

  5. Markets Meeting NASA’s Needs • Vision: Realization of Global Exploration Strategy Goal “Economic Expansion” • Private Sector Meets NASA’s Needs • Better Performance, Higher Efficiency, and Lower Cost, Through Open, Fair Competition • Economic Sphere Increases as NASA Extends its Reach to Moon and Beyond • Value to Program Managers • Increase Performance, Sustainability • Decrease Cost, Risk

  6. Demand Investment Supply Targeted Barriers of Entry Technology Development IP owned by with royalties to who develop employs leading to NASA Researchers Technologies if initial success, seeking more funds from licensed to Entrepreneur seeking start-up funds from running the Customers & Profits working with Venture Capitalists helping grow the attracting permitting USG Agencies Angels to the selling the Goods & Services providing initial funds for Start-up Company providing next level of funding for ROI producing A $20M Company if successful, becoming for the if enough, leading to A Growing Company sold by IPO, M&A if Round B-C successful, becoming Capability Demonstration

  7. Actions Targeting Barriers • Investment Barriers • “Skin In The Game” • Be Supportive of New Space Markets • Supply Barriers • Pay for Capability Demonstrations • Minimize Claim to Intellectual Property • Demand Barriers • Follow Lead of Private Sector • NASA a Reliable Customer • Use Creative Programmatic Structures

  8. ECDP Implementation • Scope of Programmatic Initiatives • NASA Exploration Architecture Parts • Non-NASA Exploration Architecture Parts • Other Capabilities That Support NASA • Exclusions

  9. Exploration Roadmap: A New View 25… 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Participation agreements • Unpressurized rover • Advanced, long-duration habitation • Logistics rover • Augmented, high bandwidth satellite comm/nav • Materials identification and characterization • Lunar mapping • Basic environmental data • Flight system validation (descent and landing) • Instrumentation • Small sats Lunar Outpost Buildup Participation architecture development • Habitats, basic power systems • Unpressurized rovers • Logistics resupplies • Surface mobility • Augmented power systems • Pressurized rovers • Augmented comm/nav Risk Reduction Activities for Ops • Logistics rover • Augmented, high bandwidth satellite comm/nav • ISRU demonstration • Logistic resupplies Risk Reduction Activities Post Human Landing • ISRU production • Augmented power systems • Pressurized rover • Long duration surface suits • Drills, scoops, sample handling, etc. ECDP Implementation • Scope of Programmatic Initiatives • NASA Exploration Architecture Parts • Non-NASA Exploration Architecture Parts • Other Capabilities That Support NASA • Exclusions

  10. Does This Meet a NASA Need? NASA Needs Analysis Is This Feasible In The Near-Term? Time-Phased Industry Sector Analysis Do Non-NASA Customers Exist? Market Analysis Is This Worthwhile To NASA? Cost-Benefit Analysis Questions and Analyses

  11. Summary • Adopting A New Approach • Implementing the Policy • Google “esmd commercial development policy” • Please Provide Comments To: • Ken Davidian • Telephone: 202-358-0748 • Email: kdavidian@nasa.gov

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