# WeAreCDBG. Campaign overview. Goal Raise awareness of the importance of CDBG funds to the stability of Boston's neighborhoods. Strategy Mix of communications tools Conventional Social Printed collateral Social media to connect stakeholders: government to community
Mayor Menino kicked off the effort with a Tweet announcing the kickoff event and a hashtag: #WeAreCDBG.
Build momentum with support from:
Based on press release, Boston Herald wrote
day-of feature story on the event and campaign
re-tweeted hashtag + photos through the event into the following days.
We asked our Main Streets districts to support the campaign
Created "shareables" for DND Facebook page
Asked other Main Streets businesses to support our efforts by tagging their tweets #WeAreCDBG.
Built engagement and momentum by posting event photos + tagging attendees
To follow us: