Chapter one overview
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CHAPTER ONE OVERVIEW. SECTION 1.1 – INFORMATION SYSTEMS IN BUSINESS Information Technology’s Role in Business Information Technology Basics Roles and Responsibilities in Information Technology Measuring Information Technology’s Success SECTION 1.2 – BUSINESS STRATEGY

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CHAPTER ONE OVERVIEW

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Chapter one overview

CHAPTER ONE OVERVIEW

  • SECTION 1.1 – INFORMATION SYSTEMS IN BUSINESS

    • Information Technology’s Role in Business

    • Information Technology Basics

    • Roles and Responsibilities in Information Technology

    • Measuring Information Technology’s Success

  • SECTION 1.2 – BUSINESS STRATEGY

    • Identifying Competitive Advantages

    • The Five Forces Model – Evaluating Business Segments

    • The Three Generic Strategies – Creating a Business Focus

    • Value Chain Analysis – Targeting Business Processes


Information technology s role in business

INFORMATION TECHNOLOGY’S ROLE IN BUSINESS


Information technology basics

INFORMATIONTECHNOLOGY BASICS

  • Information technology (IT) – a field concerned with the use of technology in managing and processing information

  • When beginning to learn about information technology it is important to understand the following:

    • Data, information, and business intelligence

    • IT resources

    • IT cultures


Information

INFORMATION

  • Data - raw facts that describe the characteristic of an event

  • Information - data converted into a meaningful and useful context

  • Business intelligence – applications and technologies that are used to gather, provide access to, and analyze data and information to support decision-making efforts


It resources

IT RESOURCES

  • People use

  • Information technology to work with

  • Information


It cultures

IT CULTURES

  • Organizational information cultures include:

    • Information-functional culture

    • Information-sharing culture

    • Information-inquiring culture

    • Information-discovery culture


Roles and responsibilities in it

ROLES AND RESPONSIBILITIES IN IT

  • Information technology is a relatively new functional area, having only been around formally for around 40 years

  • Recent IT strategic positions include:

    • Chief Information Officer (CIO)

    • Chief Technology Officer (CTO)

    • Chief Security Officer (CSO)

    • Chief Privacy Officer (CPO)

    • Chief Knowledge Office (CKO)


Roles and responsibilities in it1

ROLES AND RESPONSIBILITIES IN IT

Skills pivotal for success in executive IT roles


Measuring it s success

MEASURING IT’S SUCCESS

  • Key performance indicator(KPI) – measures that are tied to business drivers

    • Efficiency IT metric – measures the performance of the IT system itself including throughput, speed, and availability

    • Effectiveness IT metric – measures the impact IT has on business processes and activities including customer satisfaction, conversion rates, and sell-through increases

    • Benchmarking – a process of continuously measuring system results, comparing results (benchmark values), and identifying improvements


The interrelationships of efficiency and effectiveness it metrics

THE INTERRELATIONSHIPS OF EFFICIENCY AND EFFECTIVENESS IT METRICS


Identifying competitive advantages

IDENTIFYING COMPETITIVE ADVANTAGES

  • Three common tools used in industry to analyze and develop competitive advantages include:

    • Porter’s Five Forces Model

    • Porter’s three generic strategies

    • Value chains


The five forces model evaluating business segments

THE FIVE FORCES MODEL – EVALUATING BUSINESS SEGMENTS

  • Porter’s Five Forces Model determines the relative attractiveness of an industry


The three generic strategies

THE THREE GENERIC STRATEGIES

  • Organizations typically follow one of Porter’s three generic strategies when entering a new market


Value creation

VALUE CREATION

Value Chain


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