Slide 2:Preparing Material (Readability) Objectives
The student will…
Review materials
Develop a readability sample based on the text or handout provided in class
Slide 3:Guidelines for Preparing Written Materials (McKenzie) Needs and target population identification.
Plan the project (work plan and budget)
Audience research (study needs of target population)
Material development
Style ( key points/behavioral)
Organization (sequences/prioritize)
Content (understandable and readability)
Format (appealing and relevant)
Slide 4:Guidelines for Preparing Written Materials Continued.. Graphics and illustrations (positive, easy to understand, and summarize message)
Pretesting (test out on target population)
Printing (paper color, size, cost)
Distribution and training (develop as system and instructions for use)
Slide 5:Graphics Use graphics that precisely portray the message
Use simple line drawings as opposed
to complex graphics
Use graphics that are appropriate for
the target audience
Use ample white space around graphics
Use varying sizes of graphical elements
Slide 6:Readability Readability formulas (SMOG, FOG, FRY) are based on a system that compares the number of sentences in relation to the number of multi-syllable words within a passage.
In Addition…
Slide 7:Readability Continued.. Avoid using slang words
Avoid use of technical jargon
Use active vs. passive phrases
Active: “Eat five servings of fruits and vegetables per day.
Slide 8:Readability Continued.. Passive: “For better health, five servings of fruit and vegetables should be eaten every day.”
Use power words, like free, offer, amazing, easy, it’ here, last chance, at last, results