Slide 2:Preparing Material (Readability) Objectives The student will… Review materials Develop a readability sample based on the text or handout provided in class

Slide 3:Guidelines for Preparing Written Materials (McKenzie) Needs and target population identification. Plan the project (work plan and budget) Audience research (study needs of target population) Material development Style ( key points/behavioral) Organization (sequences/prioritize) Content (understandable and readability) Format (appealing and relevant)

Slide 4:Guidelines for Preparing Written Materials Continued.. Graphics and illustrations (positive, easy to understand, and summarize message) Pretesting (test out on target population) Printing (paper color, size, cost) Distribution and training (develop as system and instructions for use)

Slide 5:Graphics Use graphics that precisely portray the message Use simple line drawings as opposed to complex graphics Use graphics that are appropriate for the target audience Use ample white space around graphics Use varying sizes of graphical elements

Slide 6:Readability Readability formulas (SMOG, FOG, FRY) are based on a system that compares the number of sentences in relation to the number of multi-syllable words within a passage. In Addition…

Slide 7:Readability Continued.. Avoid using slang words Avoid use of technical jargon Use active vs. passive phrases Active: “Eat five servings of fruits and vegetables per day.

Slide 8:Readability Continued.. Passive: “For better health, five servings of fruit and vegetables should be eaten every day.” Use power words, like free, offer, amazing, easy, it’ here, last chance, at last, results