1 / 28

Test Pattern

Test Pattern. Focus. R. Adjust Brightness and Contrast for 9 distinct steps. G. Distribution and Use: MP4Net Internal OK Philips CE OK Philips Customer OK Competitor NO Trade Show NO Press & Analysts NO Advertisements NO. Focus. Robert Bleidt:

prema
Download Presentation

Test Pattern

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Test Pattern Focus R Adjust Brightness and Contrast for 9 distinct steps G Distribution and Use: MP4Net Internal OK Philips CE OK Philips Customer OK Competitor NO Trade Show NO Press & Analysts NO Advertisements NO Focus Robert Bleidt: See the Notes Pages: # means hit the space bar to advance the slides B Colors should agree with letter Press Space Bar or Left Mouse Button to Advance Slide

  2. Robert Bleidt VP, Product Management and Business Strategy MP4Net BusinessPhilips Digital Networks MPEG-4: An Open Standard for Broadband and Wireless Sun Media Partner Summit – IBC 2001

  3. What is MPEG-4?

  4. What Is MPEG-4? Unified: Integrates synthetic media (2D and 3D graphics) with natural media (traditional audio and video) Easier use than combination of discrete proprietary technologies Open Standard: Continued Innovation Mulitple Suppliers Anyone can implement No Proprietary Control International Standard: Stability Components from Different Suppliers will Interoperate Delivery to multiple platforms An Open, UnifiedInternational Standard for delivery of Rich Multimedia over IP networks Rich Mulitmedia: The combination of graphics, video, and audio in interactive multimedia experiences IP Networks: MPEG-4 is optimized for streaming over Internet Protocol networks

  5. Philips MP4Net is focusing on the most practical profiles today Interoperability among suppliers assured through ISMA (more later) Profiles of MPEG-4 • Just as MPEG-2 has profiles, such as Main or Simple; so does MPEG-4. Because MPEG-4 includes many tools and technologies, there are many profiles defined: • Simple • Core • High Quality Audio • Advanced Simple • Main • Simple Scalable • Texture, Animated Texture, Facial Animation, … Currently, MPEG-4 version 2 has 19 Video Profiles 8 Audio Profiles 9 Graphics Profiles 2 Java Profiles

  6. Why Use MPEG-4?

  7. Embedded Processors Set-Top Box TV Content PC Mobile Phone Embedded Processors Streaming Media Formats MPEG-1,2 TV Station,Satellite, DVD Narrowband IP Delivery Real Video, Windows Media Philips MPEG-4 Emerging Broadband and Mobile IP Networks: DSL, Cable Modem, GPRS, 3G

  8. The Premise of MPEG-4 • 1. With the advent of broadband IP delivery channels to consumers, such as Cable Modems, DSL, IP-enabled set-top boxes, or 2.5G/3G wireless networks, streaming video becomes a primary delivery medium instead of an accessory one or curiosity. • Example: today web sites are a secondary promotional medium for broadcasters. With the quality and security available over broadband networks, broadcast web sites will be able to offer pay-per-view or subscription content to consumers. • 2. The standards and markets for broadband streaming media are not yet established. • 3. Content creators and aggregators will prefer an open standards streaming media format that is not under the proprietary control of a single supplier who may be a potential competitor.

  9. Contrasting MPEG-4 to Proprietary Formats Proprietary solutions work well in isolation, but are difficult to integrate to build interactive rich multimedia applications MPEG-4 has built-in support for building rich multimedia.

  10. Why MPEG-4? • MPEG-4 is destined to be the broadband content delivery standard: • ISO Standard allows interoperability between vendors and across platforms • Support from multiple vendors in three different markets: • PC secure content streaming/download • VOD over IP to STB/TV • Mobile devices – 3G Phones, Wireless appliances • Support from Semiconductor, Consumer Electronics, and Applications Industries

  11. Explaining MPEG-4 Myths “MPEG-4: key enabler or science fiction?” EE Times, February 19, 2001

  12. MPEG-4 Myth #1 “MPEG-4 is not a standard yet” ISO has issued version 1 of MPEG-4 as an International Standard. Compliant implementations are available from several suppliers, including Philips. For example, Philips has demonstrated interoperability with the Sun Microsystems Media Central Server. Philips STB Sun Server Philips Encoder Philips Player

  13. MPEG-4 Myth #2 MPEG-4 standard is “not focused on anything” ISMA to specify a subset of MPEG-4 for practical streaming delivery over IP networks. The first version of this specification will be available mid-year. ISMA is the Internet Streaming Media Alliance founded by Apple, Cisco, Kasenna, IBM, Philips, and Sun Microsystems to accelerate the market adoption of open standards for streaming rich media over Internet Protocols. ISMA’s Charter: Promote a standard for delivering streaming MPEG-4 over IP through an industry-wide, non-profit alliance. Build upon ratified MPEG-4 video & audio specifications over IETF defined unicast and multicast protocols. Accelerate demand for MPEG-4 over IP products and services through the sponsored marketing and user education programs.

  14. MPEG-4 Myth #3 Object Based Coding: “science fiction” and “nothing more than a gadget” Some truth to this myth – General Object Segmentation (transmitting an arbitrary scene as separate objects) is still in the future. But let’s look at two practical applications…

  15. Composited Image Ordinary TV Main Program (Newscast) OTS Graphic (Story Intro) TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18  TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18  Composited Image Station Bug (Sponsor) TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18  Graphic Overlay (Stock Ticker) MPEG-4 Object Coding Studio Home + Studio/Post-production MPEG-4 Decoder MPEG-4 +

  16. MPEG-4: Pay-per-View Application Buy the Ball! In this famous Philips demo, the ball is coded as a separate object. The rest of the scene is sent as rectangular video for free. You must pay to see the ball. YOU BOUGHT THE BALL!!! Dedicated hardware has already been developed for sports broadcasting to track the position of the ball in real-time. Thus, this is a practical application of MPEG-4 arbitrary video objects today.

  17. EPG Concepts • MPEG-4 offers the opportunity to combine multiple streams of video and graphics together in a single transport stream. • Philips Research and MP4Net have developed a hypothetical EPG application to show the power of MPEG-4. • In addition to 2-D graphics and text, program previews are sent as low-bitrate MPEG-4 video and audio streams • These previews are dynamically selected for display based on user’s selections • Demonstration is a prototype/mock-up only and is not intended as a product

  18. Enhanced Broadcast Services – EPG Demo

  19. Who is MP4Net?

  20. Paris Eindhoven Sunnyvale Hasselt Tel-Aviv Who is “MP4Net”? • New business unit formed in 2000 to commercialize Philips MPEG-4 and related technologies. • Locations: • Sunnyvale, CA(Management, Marketing, Manufacturing, Support, Applications Engineering) • Paris, FR (Video & Systems Engineering) • Eindhoven, NL(Audio Engineering) • Tel-Aviv, Israel(Authoring Engineering) • Hasselt, Belgium(Embedded Engineering)

  21. Philips WebCine MPEG-4 Product Line • Real-Time Encoder • Real-time Audio and Video encoding up to SIF/CIF resolution at 30/25 fps • Compliance with ISO MPEG-4 standard • MPEG-4 High Quality Audio Profile L2 (AAC audio and CELP speech encoding) • MPEG-4 Video Simple and Core Profiles • Multicast 'live' streaming output • Streaming Server • Unicast RTP/RTSP streaming over TCP or UDP • Reflection of multicast streams into unicast connections • Supports ISO MPEG-4 hinted files and standard IETF streaming protocols • Supports up to 1000 simultaneous connections • PC Player • Supports Win9x, WinME, Win2000, WinNT 4.0 • Free Download from www.mpeg-4.philips.com

  22. Why Philips MPEG-4? • First supplier with end-to-end encoder, server, player solution • Superior technology through Philips’ 15 years of MPEG technology development: MPEG-1, 2, 4, 7, 21 • Commitment to build complete system solutions • Branded players with customer look, links, and interstitials available – no attempt to capture your customers • Supplier with professional video and consumer electronics heritage

  23. For more information on MPEG-4, visit our website at www.mpeg-4player.com

  24. Back-up Slides

  25. VIDEO Audio and Video of MPEG-1,-2 improved and adapted for IP Networks 4 MPEG AUDIO GRAPHICS Plus 2D and 3D bitmapped and vector graphics and Interactivity LINKS What is MPEG-4? • Approved ISO International Standard for Interactive Multimedia: • Video • Rectangular • Arbitrary • Audio • High Quality • Low-Bitrate • Speech • Graphics • 2D • 3D • Interactivity • JavaScript • MPEG-J • Standard Interface to Digital Rights Management

  26. Simple,Advanced SimpleProfiles High Quality Audio Profile Core 2D Profile What is MPEG-4? • Approved ISO International Standard for Interactive Multimedia: • Video • Rectangular • Arbitrary • Audio • High Quality • Low-Bitrate • Speech • Graphics • 2D • 3D • Interactivity • JavaScript • MPEG-J • Standard Interface to Digital Rights Management Philips Roadmap for Implementing MPEG-4: Today: Audio and Video Soon: 2D Graphics and Scripting

  27. Philips MPEG-4 Efforts • Philips MPEG Participation – 15 Years • Participation in MPEG-4 – 8 Years • Demonstration of First MPEG-4 streaming demo - Sept 1998 • Demonstration of First MPEG-4 Set-top Box – April 2000 • Demonstration of MPEG-4 Personalized Advertising with Symah Vision – April 2000 • Commercial Introduction of WebCine Encoder, Server, Player – Sept. 2000 • Interoperability Demo on Compaq iPAQ with Packet Video – Sept. 2000 • MPEG-2, MPEG-1 Transcoding Demonstrations – September 2000

  28. Philips MPEG-4 Efforts • Founding Member, Internet Streaming Media Alliance – December 2000 • Demonstration of Secure MPEG-4 with InterTrust – December 2000 • Interoperability Demo with Sun Server – December 2000 • Demonstration of MPEG-4 over commercial GPRS network – March 2001 • MPEG-4 Decoder Licensed to TriMedia – March 2001 • Demonstration of BIFS VOD Applications on PC and TV – April 2001 • Acquisition of Veon (Tools for Broadband Rich Multimedia) – April 2001

More Related