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Market Intelligence Report North America Head-up Display Market, 2014-2020 PowerPoint PPT Presentation


Head-up display (HUD) is in form of transparent screen present in front of user. It is an innovative technology developed to assist drivers and pilots to view dashboard data in the user’s field of view. HUDs were previously developed using cathode ray tube (CRT) technology, but are currently available with Liquid Crystal Display (LCD) technology, which gives clearer picture to user. This technology enables users to maintain concentration while driving or flying, thus ensuring their safety.

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Market intelligence report north america head up display market 2014 2020

Head-up Display

Market

Share, North America

Trends, Analysis, Research,

Report, Opportunities,

Segmentation and Forecast,

2014– 2020

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Future Market Insights

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Market intelligence report north america head up display market 2014 2020

Report Description

Report Description

Head-up display (HUD) is in form of transparent screen present in front of user. It is an

innovative technology developed to assist drivers and pilots to view dashboard data in the user’s

field of view. HUDs were previously developed using cathode ray tube (CRT) technology, but are

currently available with Liquid Crystal Display (LCD) technology, which gives clearer picture to

user. This technology enables users to maintain concentration while driving or flying, thus

ensuring their safety. HUD systems are satisfying the security, safety, comfort, and entertainment

requirements of its users. HUDs are widely used in commercial and defence airplanes,

automobiles, and gaming applications. HUDs in airplanes display information regarding position,

radar information, flight path, acceleration, and real time position, which helps pilots to react in

timely and rapidly manner. This innovation has slowly made its way into the automotive industry

and is currently being considered amongst the prominent driver assistance systems. HUDs in

automobiles display GPS information, speed, and engine details on to the windshield of vehicles.

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203

HUD market is expanding because of continuous development in various devices. Advancements

in Personal Digital Assistant (PDA) devices and smartphones has triggered the growth of HUD

technology, as these small electronic gadgets can be used as complement of HUD for various

applications.


Market intelligence report north america head up display market 2014 2020

Report Description

Report Description

Besides these advancements, new prototypes have been developed for implementation of this

technology in two-wheeler helmets and on-board diagnostic features, thus opening up new

scope for applications. Major advantage of Head-Up display is that, it allows driver or pilots to

concentrate on their path & simultaneously read any important operational information on the

display, it minimizes the possibilities of accidents and gives easy access to information. Some

major concern for Head-up display is that many times it creates distraction while driving if

continuously any text or voice message flashed. In automobile industry such devices comes with

technology of portable multimedia which can read or display your emails, which is also a big

distraction.

Drivers responsible for growth of HUD market in North America region are increasing awareness

about active safety systems in automobile & aircraft manufacturing business. Increasing

demands of premium and luxury cars also encourages growth of HUD market as HUD act as

value added feature for these cars. Luxury car manufacturers like AUDI, BMW and Mercedes are

collaborating with HUD manufacturers to introduce HUDs in their cars. HUD technology is still in

its initial stages of development, hence required huge amount of investment on research and

development activity which is a restraining factor for the growth of market. HUD devices are yet

not very much popular for ordinary consumers which also has a small impact on growth of

market.North American HUD market is segmented on the basis of countries, components,

technology and applications.


Market intelligence report north america head up display market 2014 2020

Report Description

Report Description

It includes countries like U.S and Canada. By components it can be further sub segmented into

projection unit, combiners, video generator, display panel, and others. By technology it can be

sub segmented as Optical waveguides, Led technology, Cathode ray tube technology, and

others. Applications of HUDs are primarily for Military & civil aviation but currently they are

used in automobile, infotainment and gaming and sports also.

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Key players in HUD market for North America region are Recon Instruments Inc., Johnson

Control Inc., Head Up Technologies Inc. and Liteye Systems Inc. etc. These players are focusing

more on research and development activities. In 2013, Recon instruments received significant

amount of investment from Intel Capital, which they decided to use for marketing, global sales

expansion and product development activity. HUD market is expected to grow rapidly in near

future due to increasing use of this technology in automobile industry. Currently, penetration of

this technology is under 5% in the automobiles industry, which will increase in future period

because of growing awareness towards safety systems.


Market intelligence report north america head up display market 2014 2020

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Market intelligence report north america head up display market 2014 2020

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