1 / 22

Introduction to Advertising

Introduction to Advertising. Examining the Parts of a Print Advertisement. Types of Advertisements. Companies are constantly trying to reach their consumers through different types of advertisements. These include:

ppascual
Download Presentation

Introduction to Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introduction to Advertising Examining the Parts of a Print Advertisement

  2. Types of Advertisements Companies are constantly trying to reach their consumers through different types of advertisements. These include: Billboards, public service announcements, internet pop-up ads, virtual junk mail, magazine ads, telemarketer calls and TV commercials. Your focus for your summative task will be to create a print advertisement… Any advertisement that is physically printed on paper.

  3. Companies even go to this extreme!

  4. Looking closer at print ads Print advertisements can take many forms. Some examples are: Flyers Billboards Magazine ads Brochures Classified ads Newspaper ads etc.

  5. Remember: An effective ad will: Connect with it’s audience Be memorable and easily recalled Provide information quickly and succinctly Call the viewer to action And, an effective ad: Won’t confuse the viewer or make them hunt for the pertinent information

  6. What are the parts of a print ad? Even though a print ad can take many forms, all ads should include the following parts to be effective: Images The brand/ company name A slogan The logo Product/ service features (Call to action)

  7. Let’s look closer at each part of a print ad:

  8. 1) Images Should: Spark curiosity or appeal to emotions Reinforce the need for the product or service use high contrast and eye catching colours Should not: Detract from the writing (clutter) Be offensive

  9. Example 1: Is this image effective?

  10. Example 2:

  11. Sometimes images speak louder than words! Choose wisely!

  12. 2) Brand/ Company Name Should: Be short yet unique Reinforce the essence of your company Be memorable (*Consider alliteration!) Should not: Be an acronym (Viewers often don’t understand the reference) Not be the same as existing companies

  13. Examples- Are they effective? * For your summative task, your brand name should relate to your god/ goddess & product.

  14. Slogan Should: Be one catchy sentence Highlight a product feature/ benefit Have rhythm, rhyme, & ring Should not: Confuse the viewer

  15. Example 1- “The quilted, quicker picker upper” - Bounty paper towels

  16. Example 2- -Miller Lite Beer

  17. Logo Should: Be simple Use colours that represent the brand Be identifiable in a large or small size Look good in black or white Should not: Be too intricate or detailed Be trendy (the logo will become dated)

  18. Example- Thoughts?

  19. More examples- Which logos are best and why?

  20. Product/ Service Features Should Highlight the best qualities of the product, or why it is unique Include info on price and location (if applicable) Include a ‘call to action’: where the viewer is literally asked to do something or change their way of thinking Should not: Be written in point form

  21. Where is the call to action? What features are highlighted?

  22. Where is the call to action? What features are highlighted?

More Related