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5 things a marketer should know about Google Analytics Dashboard

Businesses usually want to know more than just knowing the traffic. Know what you can get from the GA dashboard as a marketer. https://bit.ly/3nmmsoP

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5 things a marketer should know about Google Analytics Dashboard

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  1. 5 Facts A Marketer Must Know About Google Analytics Dashboard Google Analytics is one of the most popular and powerful tools that is used by many businesses nowadays. This Google tool helps business people understand what visitors are doing on their website. The tool allows you to track and analyze the critical data on your site. Since it is a free tool, many people love using it.  But Google Analytics dashboard can seem to be difficult for many people. GA can be integrated with Google's marketing and advertising platforms/products, making it easier and flexible to use

  2. Integrating auction insights data studiowill provide the ability to track and connect the dots measuring the marketing campaigns, conversion rate, leads and many more. Here are five things that you should know about the Google Analytics dashboard as a marketer: Google Analytics report has some important answers you need – Based on your requirement; you can customize theGoogle Analytics report template to obtain the required type of report. The report will answer many of your high-level marketing questions such as: a. Where does the traffic for the website come from? b. How many clicks and conversions have occurred with Google Ads? c. Which page of the website receives more traffic? And many more. Though you can get more answers with the report, it may not answer a few critical questions like: a. Which channel inspired the customer for conversion? b. Are all the leads are the business leads which you need? c. Which keywords and media deliver the most qualified leads? And a few more. Thus it's essential to understand that you cant get all the answers to your questions with GA, but surely you can get the necessary solutions from it.

  3. 2. Showcase the start of the journey – This tool will help you determine where the traffic comes from, which means it's the best tool to know the early stages of the customer's journey. You can also see the conversion rate that ends up in developing the business. 3. Don't show the insights of specific users– As a marketer, you cant get the details like conversions and gaining insights into a particular user with GA. You can get other information like the user's contact information, IP address and many further details with their complete conversion action information.

  4. 4. GA doesn't help in tracking calls– GA doesn't provide the data regarding the offline conversion. With GA, you can gain complete information about the online conversion, but if you get a call or email, you will not know more details about this conversion unless you ask about it.  5. Shows the increase or drop in conversions– Google Analytics dashboard will help you know whether there is an increase or decrease in conversion rate compared to the previous months. GA, in simple words, is an excellent tool to showcase what happened in the current month compared to the last month. At Powermetrics, you can get a customized auction insights data studiothat helps you in deep analyzing the metrics and help you understand what happened this month at a glance.

  5. Thank you

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