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BA3365.008 Group F Michael Gay Andrew Burton Marisela Uribe Wesley Kelley Tamara Traylor. Barnes & Noble. “Nook”. Executive Summary . Great Product for all users 3 different types: Nook Simple Touch Nook Color Nook Tablet Usability, Portability and Flexibility

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BA3365.008

Group F

Michael Gay

Andrew Burton

MariselaUribe

Wesley Kelley

Tamara Traylor

Barnes & Noble

“Nook”


Executive summary
Executive Summary

  • Great Product for all users

  • 3 different types:

    • Nook Simple Touch

    • Nook Color

    • Nook Tablet

  • Usability, Portability and Flexibility

  • Holds about 30% of eReader market and 4% of tablet market

  • Growing Education Market

  • Product Differentiation


Swot analysis
SWOT Analysis

  • Strengths

    • Android Applications

    • Well established Brand w/ Many B&N Locations

  • Weaknesses

    • Advertising

    • Distribution

  • Opportunities

    • Education

    • Publishing

  • Threats

    • Competition – Amazon Kindle & Apple iPad


Market segments
Market Segments

  • Middle to Upper Class

  • Moderate to High Income

  • Suburbs and Urban Cities

  • Child Education K-8th

  • High School, College and Upper Level Learning

  • Adults Aged 47-66 “Baby Boomers”


Target markets
Target Markets

  • Education and Students

  • Kids and Teens

  • Baby Boomers


Positioning
Positioning

  • Having quick access to multiple of books (over 2.5 million) in one place

  • Having the right product that fits each individual

  • Free Nook support in your bookstore Barnes & Nobles

  • Longest battery life goes up too 2 months (simple touch)


Brand positioning statement
Brand Positioning Statement

  • Barnes & Noble’s Nook products are ideal for students of all ages while also being a perfect eReader tablet for avid readers, application users and web browsing.


Product strategy
Product Strategy

  • The Nook Family

    • Nook Simple Touch

    • Nook Color

    • Nook Tablet


Price
Price

  • Competitively Priced

    • Nook Simple Touch

      • $99

    • Nook Color

      • $169

    • Nook Tablet

      • $199


Promotions
Promotions

  • Advertising

    • Commercials

    • Magazine Ads

    • Billboards

  • Sales Promotions

    • Coupons

    • Sponsored Events

    • Free In-Store Support


Place distribution
Place & Distribution

  • Make Product Available to Everyone

    • Sell through in-store and online retailers other than just B&N

    • Booth/Kiosk Format

    • Sell gift cards and nook gadgets at retail kiosks


Works cited
Works Cited

  • Images

    • http://news.cnet.com/

    • http://www.gottabemobile.com/2011/11/17/nook-tablet-review/

    • http://www.wired.com/gadgetlab/category/media-players/page/3/

    • http://educationviews.org/2012/02/19/knack-for-nook-e-devices-help-learning-in-hoover-schools-slideshow-and-video/

    • http://tech.fortune.cnn.com/tag/nook-color/

    • http://mashable.com/2012/02/20/barnes-noble-8gb-nook-tablet/


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