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BA3365.008 Group F Michael Gay Andrew Burton Marisela Uribe Wesley Kelley Tamara Traylor. Barnes & Noble. “Nook”. Executive Summary . Great Product for all users 3 different types: Nook Simple Touch Nook Color Nook Tablet Usability, Portability and Flexibility

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slide1

BA3365.008

Group F

Michael Gay

Andrew Burton

MariselaUribe

Wesley Kelley

Tamara Traylor

Barnes & Noble

“Nook”
executive summary
Executive Summary
  • Great Product for all users
  • 3 different types:
    • Nook Simple Touch
    • Nook Color
    • Nook Tablet
  • Usability, Portability and Flexibility
  • Holds about 30% of eReader market and 4% of tablet market
  • Growing Education Market
  • Product Differentiation
swot analysis
SWOT Analysis
  • Strengths
    • Android Applications
    • Well established Brand w/ Many B&N Locations
  • Weaknesses
    • Advertising
    • Distribution
  • Opportunities
    • Education
    • Publishing
  • Threats
    • Competition – Amazon Kindle & Apple iPad
market segments
Market Segments
  • Middle to Upper Class
  • Moderate to High Income
  • Suburbs and Urban Cities
  • Child Education K-8th
  • High School, College and Upper Level Learning
  • Adults Aged 47-66 “Baby Boomers”
target markets
Target Markets
  • Education and Students
  • Kids and Teens
  • Baby Boomers
positioning
Positioning
  • Having quick access to multiple of books (over 2.5 million) in one place
  • Having the right product that fits each individual
  • Free Nook support in your bookstore Barnes & Nobles
  • Longest battery life goes up too 2 months (simple touch)
brand positioning statement
Brand Positioning Statement
  • Barnes & Noble’s Nook products are ideal for students of all ages while also being a perfect eReader tablet for avid readers, application users and web browsing.
product strategy
Product Strategy
  • The Nook Family
    • Nook Simple Touch
    • Nook Color
    • Nook Tablet
price
Price
  • Competitively Priced
    • Nook Simple Touch
      • $99
    • Nook Color
      • $169
    • Nook Tablet
      • $199
promotions
Promotions
  • Advertising
    • Commercials
    • Magazine Ads
    • Billboards
  • Sales Promotions
    • Coupons
    • Sponsored Events
    • Free In-Store Support
place distribution
Place & Distribution
  • Make Product Available to Everyone
    • Sell through in-store and online retailers other than just B&N
    • Booth/Kiosk Format
    • Sell gift cards and nook gadgets at retail kiosks
works cited
Works Cited
  • Images
    • http://news.cnet.com/
    • http://www.gottabemobile.com/2011/11/17/nook-tablet-review/
    • http://www.wired.com/gadgetlab/category/media-players/page/3/
    • http://educationviews.org/2012/02/19/knack-for-nook-e-devices-help-learning-in-hoover-schools-slideshow-and-video/
    • http://tech.fortune.cnn.com/tag/nook-color/
    • http://mashable.com/2012/02/20/barnes-noble-8gb-nook-tablet/
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